Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett The Worlds »

Mary Buffett is an internationally bestselling author and a speaker on the investment methods of Warren Buffett. She gained her unique insight while married to Warren's son Peter for twelve years.

The key concepts behind the billionaire investor's investing techniques plus a never-before-published list of 50 companies that Buffett himself has invested in.

Business Week

A probe inside the head of a financial genius.

CONTENTS

Disclaimer

PART I: THE ART OF BASIC BUFFETTOLOGY

1. Before You Begin This Book

2. How to Use This Book

3. Roots

4. Investing from a Business Perspective

5. What Is Businesslike Investing?

6. Warren's View of Earnings

7. The Price You Pay Determines Your Rate of Return

8. The Corporation, Stocks, Bonds — a Few Useful Explanations

9. Valuing a Business

10. The Only Two Things You Need to Know About Business Perspective Investing: What to Buy — and at What Price

11. What We Can Learn from Warren's Secret Weapon: The Magic of Compounding

12. Determining What Kind of Business You Want to Own

13. The Theory of an Expanding Intrinsic Value

14. The Mediocre Business

15. How to Identify the Excellent Business — the Key to Warren's Good Fortune

16. Nine Questions to Help You Determine If a Business Is Truly an Excellent One

17. Where to Look for Excellent Businesses

18. More Ways to Find a Company You Want to Invest In

19. What You Need to Know About the Management of the Company You May Invest In

20. When a Downturn in a Company Can Be an Investment Opportunity

21. How Market Mechanics Whipsaw Stock Prices to Create Buying Opportunities

22. Inflation

23. Inflation and the Consumer Monopoly

24. A Few Words on Taxation

25. The Effects of Inflation and Taxation on the Rate of Return, and the Necessity to Obtain a 15% Return on Your Investment

26. The Myth of Diversifications Versus the Concentrated Portfolio

27. When Should You Sell Your Investments?

28. Warren's Different Kinds of Investments

PART II: ADVANCED BUFFETTOLOGY

29. The Analyst's Role in AscertainingEarning Power

30. The Mathematical Tools

31. Test #1, to Determine at a Glance the Predictability of Earnings

32. Test #2, to Determine Your Initial Rate of Return

33. Test #3, to Determine the Per Share Growth Rate

34. Determining the Value of a Company Relative to Government Bonds

35. Understanding Warren's Preference for Companies with High Rates of Return on Equity

36. Determining the Projected Annual Compounding Rate of Return, Part I

37. Determining the Projected Annual Compounding Rate of Return, Part II

38. The Equity/Bond with an Expanding Coupon

39. Using the Per Share Earnings Annual Growth Rate to Project a Stock's Future Value

40. How a Company Can Increase Its Shareholders' Fortunes by Buying Back the Company's Stock

41. How to Determine If Per Share Earnings Are Increasing Because of Share Repurchases

42. How to Measure Management's Ability to Utilize Retained Earnings

43. Short-Term Arbitrage Commitments

44. Bringing It All Together: The Case Studies

Gannett Corporation, 1994

Federal Home Loan Mortgage Corporation, 1992

McDonald's Corporation, 1996

45. How Warren Got Started: The Investment Vehicle

46. Fifty-four Companies to Look At

47. Waiting for the Perfect Pitch

Epilogue

Index