From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War »

Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Introduction 1

1 Nazis Don't Take Away Accounts 10

2 Who Killed Speedy Alka-Seltzer? 26

3 Fear, Son of Fear, and Fear Meets Abbott and Costello 46

4 Give Me Your Drunks, Your Weirdos … 70

5 Dancing in the Dark 88

6 The Creative Life 110

7 The Jolly Green Giant and Other Stories 134

8 Fights Headaches Three Ways 154

9 Fights Headaches Four Ways 172

10 Censorship 190

11 Rumors and Pitches 210

12 Profiles in Warm and Humane Courage 228

13 The Most Fun You Can Have With Your Clothes On 260