eBay Poweruser Bible » (REV)

Greg Holden has written extensively about eBay, online auctions, and e-commerce. He has been a PowerSeller on eBay and is the founder and owner of Stylus Media, his own, small, Internet-based business. He is the author of more than 30 books, several of which focus on eBay. He writes a regular column for the Web site AuctionBytes. he also has written articles for publications that include CNET, Forbes, PC World, and Entrepreneur. Besides that, he is a tireless bargain hunter who collects fountain pens, hats, musical instruments, and watches, among other things-many of which he's bought on eBay.

If you've always wanted your own business, here's your chance

Now you can join the millions of eBay users who earn some or all of their income from eBay, with the in-depth instruction you'll find in this comprehensive guide. The basics are all here—how to register, set up a PayPal account, create compelling listings, track income and expenses, report taxes—plus loads of ideas and strategies to help you grow your business and get profitable. Packed with illustrated instructions, valuable tips, and terrific techniques, this is the book you need to move from shopper to eBay PowerUser—and succeed.

• Open a seller's account and create listings that sell

• Field questions, add new information, and drive the sale

• Launch an eBay Store and build inventory

• Find the best ways to receive payment and ship goods

• Master Accounting 101 for eBay sellers

• Market yourself and manage your business for growth

• Learn sniping and other bidding strategies

• Make business phone calls with Skype

• Avoid licensing, legal, and other pitfalls

Use your blog as a door for customers to meet you

eBay sellers can link to their Web sites' home pages

Check out the eBay Shipping Center for shipping services

Acknowledgments.

Introduction.

Part I: How the eBay Story Can Help You.

Chapter 1: eBay’s Business Model.

Chapter 2: Highs and Lows in eBay History.

Part II: Getting Started with eBay Basics.

Chapter 3: Registering and Getting Your Tools Ready.

Chapter 4: Getting Around eBay.

Chapter 5: Finding the Right eBay Auction Type.

Chapter 6: Personalizing Your eBay Experience.

Chapter 7: Joining the eBay Community.

Chapter 8: What You Can Learn from eBay.

Chapter 9: Observing Good Communication Etiquette.

Part III: Buying or Winning Practically Anything on eBay.

Chapter 10: Becoming a Smart eBay Shopper.

Chapter 11: Locating and Buying Just About Anything.

Chapter 12: Bidding Strategies.

Chapter 13: Bidding on High-Ticket Items.

Chapter 14: Tracking Auctions Anytime, Anywhere.

Part IV: Preparing to Sell on eBay.

Chapter 15: Choosing the Right Merchandise to Sell.

Chapter 16: Assembling Your Tools and Opening a Seller’s Account.

Chapter 17: Creating Sales Listings That Sell.

Chapter 18: Streamlining Sales with Turbo Lister.

Chapter 19: Capturing Digital Images That Attract Bids.

Chapter 20: Raising Money on eBay.

Part V: Selling on eBay: During and After the Sale.

Chapter 21: Accepting Online Payments.

Chapter 22: Packing and Shipping Like a Pro.

Chapter 23: Communicating and Relisting After the Sale.

Chapter 24: Managing Your Current eBay Sales.

Chapter 25: Shipping Around the World.

Chapter 26: Making the Feedback System Work for You.

Part VI: Running a Business with eBay.

Chapter 27: Turning a Hobby into an eBay Business.

Chapter 28: Opening an eBay Store.

Chapter 29: Legal, Tax, and Accounting Needs.

Chapter 30: Tools for Managing Multiple Sales.

Chapter 31: Creating a Business Web Site to Boost eBay Sales.

Chapter 32: Marketing Yourself as a Seller.

Chapter 33: Developing eBay Business Applications.

Chapter 34: Problems with Questionable Listings.

Chapter 35: Problems After the Transaction.

Chapter 36: Avoiding Licensing, Legal, and Other Trouble.

Part VII: Appendixes.

Appendix A: eBay Lingo.

Appendix B: Hardware and Software You Need.

Appendix C: eBay and Auction-Related Web Sites.

Appendix D: Basic HTML Markup Terms.

Appendix E: Digital Photo Hosting Services.

Index.