eBay Myth-Buster: Turn 199 Misconceptions into Money »

David D. Busch began selling on eBay in May 2000. He has accumulated more than 8,000 transactions, with over 6,200 positive feedbacks and only five negatives. Formerly a partner in a major San Diego public relations firm, David has successfully applied his marketing knowledge to eBay sales of everything from electronics to collectibles.

Everything you know about eBay is wrong

Well, perhaps not everything. But like an urban legend, conventional eBay wisdom has gained credibility simply by being retold so often. It has crystallized into a code perceived to be inviolable. At last, an eBay veteran who also understands marketing techniques explodes 199 of these myths and shows you how to use them to your advantage. You’ll learn how each myth started, what the reality is, and most important, how you can use that knowledge to gain an edge over other eBayers who still slavishly serve the "myth"conceptions.

• Sunday night is NOT necessarily the best time to close an auction
• The highest bid is NOT automatically the winner
• It DOESN’T necessarily cost more to ship to APO addresses
• Sellers are NOT required to ship within seven days of payment
• If eBay cancels your account, you should NOT try to create a new one
• It is NOT essential to register a credit card and bank account number to sell on eBay
• You CAN find bargains for resale on eBay
• Selling items for a penny is NOT a smart way to build feedback
• You CAN have multiple selling accounts, and maybe you should
• Sniping is NOT a sure way to win an auction