Authors: Robert G. Cooper
ISBN-13: 9780738204635, ISBN-10: 0738204633
Format: Paperback
Publisher: Basic Books
Date Published: May 2001
Edition: REVISED
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.
Pareface | ||
Ch. 1 | Winning Is Everything | 1 |
Ch. 2 | New Products: Problems and Pitfalls | 22 |
Ch. 3 | What Separates the Winners from the Losers? | 50 |
Ch. 4 | Lessons for Success: The Critical Success Factors | 83 |
Ch. 5 | The New Product Process: The Stage-Gate Game Plan | 113 |
Ch. 6 | Discovery: The Quest for Breakthrough Ideas | 154 |
Ch. 7 | The Early Game: From Discovery to Development | 178 |
Ch. 8 | Picking the Winners: Effective Gates and Portfolio Management | 213 |
Ch. 9 | Development, Testing, and Validation | 252 |
Ch. 10 | The Final Play - Into the Market | 279 |
Ch. 11 | Implementing the Stage-Gate New Product Process in Your Company | 310 |
Ch. 12 | A Product Innovation and Technology Strategy for Your Business | 352 |
App. A | ProBE Benchmarking Tool | 395 |
App. B | The NewProd Model | 397 |
Notes | 399 | |
Index | 413 |