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Understanding Media: The Extensions of Man » (Reprint)
Authors: Marshall McLuhan, Lewis H. Lapman
ISBN-13: 9780262631594, ISBN-10: 0262631598
Format: Paperback
Publisher: MIT Press
Date Published: October 1994
Edition: Reprint
Author Biography: Marshall McLuhan
Book Synopsis
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
Booknews
**** Cited in BCL3. A reissue marking the 30th anniversary of McLuhan's classic on the then-emerging phenomena of mass media. McLuhan's prescient view of a media-sculpted society of the future is supplemented by an introductory essay by Lewis Lapham, editor of Harper's. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents
| Introduction to the MIT Press Edition | ||
| 1 | The Medium Is the Message | 7 |
| 2 | Media Hot and Cold | 22 |
| 3 | Reversal of the Overheated Medium | 33 |
| 4 | The Gadget Lover: Narcissus as Narcosis | 41 |
| 5 | Hybrid Energy: Les Liaisons Dangereuses | 48 |
| 6 | Media as Translators | 56 |
| 7 | Challenge and Collapse: The Nemesis of Creativity | 62 |
| 8 | The Spoken Word: Flower of Evil? | 77 |
| 9 | The Written Word: An Eye for an Ear | 81 |
| 10 | Roads and Paper Routes | 89 |
| 11 | Number: Profile of the Crowd | 106 |
| 12 | Clothing: Our Extended Skin | 119 |
| 13 | Housing: New Look and New Outlook | 123 |
| 14 | Money: The Poor Man's Credit Card | 131 |
| 15 | Clocks: The Scent of Time | 145 |
| 16 | The Print: How to Dig It | 157 |
| 17 | Comics: MAD Vestibule to TV | 164 |
| 18 | The Printed Word: Architect of Nationalism | 170 |
| 19 | Wheel, Bicycle, and Airplane | 179 |
| 20 | The Photograph: The Brothel-without-Walls | 188 |
| 21 | Press: Government by News Leak | 203 |
| 22 | Motorcar: The Mechanical Bride | 217 |
| 23 | Ads: Keeping Upset with the Joneses | 226 |
| 24 | Games: The Extensions of Man | 234 |
| 25 | Telegraph: The Social Hormone | 246 |
| 26 | The Typewriter: Into the Age of the Iron Whim | 258 |
| 27 | The Telephone: Sounding Brass or Tinkling Symbol? | 265 |
| 28 | The Phonograph: The Toy That Shrank the National Chest | 275 |
| 29 | Movies: The Reel World | 284 |
| 30 | Radio: The Tribal Drum | 297 |
| 31 | Television: The Timid Giant | 308 |
| 32 | Weapons: War of the Icons | 338 |
| 33 | Automation: Learning a Living | 346 |
| Further Readings for Media Study | 361 |
Subjects
Entertainment
Media Communications - General & Miscellaneous
Entertainment Media Media - General & Miscellaneous
Nonfiction Social Sciences Media & Communications
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Communications - General & Miscellaneous
Social Sciences Media & Communications Media - General & Miscellaneous
Nonfiction Entertainment Media
Media Communications - General & MiscellaneousEntertainment
Media Media - General & MiscellaneousNonfiction
Social Sciences Media & CommunicationsScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Communications - General & MiscellaneousSocial Sciences
Media & Communications Media - General & MiscellaneousNonfiction
Entertainment Media
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