Understanding Human Communication » (10th Edition)

Ronald B. Adler is Professor of Communication at Santa Barbara City College. He is coauthor of Interplay: The Process of Interpersonal Communication, Tenth Edition (OUP, 2006), Looking Out, Looking In (2006), and Communicating at Work: Principles and Practices for Business and the Professions (2006).

George Rodman is Professor of Mass Communication at Brooklyn College, City University of New York, where he founded the television writing program. He is author of Mass Media in a Changing World, Second Edition (2007), and Making Sense of Media (2001).

Now in its eighth edition, this classic text by Ronald B. Adler and George Rodman retains the enduring features that have made it the best-selling introductory human communication text on the market: an engaging and reader-friendly writing style; an inviting visual design with marginal quotations, cartoons, photographs, newspaper clippings, and supplemental readings on every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, this new edition features updated examples, coverage of current communication theory, entirely new student-oriented sample speeches with new commentaries, and a commitment to equipping students with effective communication skills that will matter and make a difference in their everyday lives.

NEW TO THE EIGHTH EDITION
Improved Design and Pedagogy
· Each chapter now opens with a list of cognitive and behavioral objectives so that students know precisely what they need to learn.
· Activities are now integrated into the text—adjacent to the concepts they complement—allowing students to apply the material more easily to their lives.

New Feature Film Profiles
· Using a medium that students already know and love, Understanding Human Communication, Eighth Edition, integrates current movies into instruction to effectively teach concepts and principles. New films include:
· Cast Away
· Shallow Hal
· Pay It Forward
· You've Got Mail
· Clueless
· At First Sight
· Patch Adams
· Dangerous Minds
· Almost Famous

New Sidebar Topics
· "Understanding Diversity" Sidebars show students how communication principles apply to people from different backgrounds. New topics include:
- doing business across cultures
- non-western views of modern medicine
- deafness and identity
· "Understanding Communication Technology" Sidebars teach students how new technologies can expand and improve communication. New topics include:
- identity management on the Internet
- strategies for expressing emotions online
- using the World Wide Web to deliver difficult messages
- communicating in "virtual groups" on the web
- software to improve group decision-making

New Material on Public Speaking
The sample speeches in chapters 10, 11, 13, and 14 are completely new and accompanied by commentaries provided by the student speakers in addition to the authors' explanations.
· This edition places greater emphasis on student informative speaking and includes a sample student speech.
· This edition contains expanded guidelines for personalizing an informative speech.

Updated and Expanded Research and Examples
Throughout the new edition, many topics have been added, expanded, or updated to reflect current information and contemporary theory. For example:
· Chapters 1-2
- how communication shapes and manages identity
- how narratives shape perceptions and frameworks for shared understanding
- how some communication aims at coordination, but not necessarily understanding
· Chapter 3
- similarities and differences between male and female communication styles
- how children's names affect their identities
- examples of contemporary slang and jargon
· Chapter 4
- personal listening styles
- the importance of listening in professional and personal life
- how cultural differences shape listening
- how communicators offer social support to others
· Chapters 5-6
- deceptive communication
- when and why people disclose personal information
· Chapters 10-14
- new demographic analyses of today's audiences
- the role of human communication in contemporary world events
- the new student activism
· Media Appendix
- Cumulative Effects Theory
- how different theories lead to the observation of different effects
- how the media contributes to changes in language styles over time

Booknews

Revised and updated edition (4th ed., 1991) of an introductory textbook that both explains the phenomenon of human communication and helps students improve their own communication behavior. A new 30-page appendix, Understanding Mass Communication, addresses the importance of mass media, milestones in mass communication history, social effects of media, and ethical and legal issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)