The Second Century: Reconnecting Customer and Value Chain through Build-to-OrderMoving beyond Mass and Lean Production in the Auto Industry » (New Edition)

Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.

Frits K. Pil is Assistant Professor at the Katz Graduate School of Business and a Research Scientist at the Learning Research and Development Center, University of Pittsburgh.

How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.