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How to Win Customers and Keep Them for Life: An Action-Ready Blueprint for Achieving the Winner's Edge! » (Abridged)

Book cover image of How to Win Customers and Keep Them for Life: An Action-Ready Blueprint for Achieving the Winner's Edge! by Michael LeBoeuf

Authors: Michael LeBoeuf (Read by), Michael Leboeuf
ISBN-13: 9780743519007, ISBN-10: 0743519000
Format: MP3 Book
Publisher: Simon & Schuster Audio
Date Published: March 1997
Edition: Abridged

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Author Biography: Michael LeBoeuf

Book Synopsis

From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.

The success of any business depends on knowing the answers to these important questions:

  • Why do some people buy once...and never return?
  • Why do some people become strong, steady customers?
  • How do you turn an angry or complaining customer into a happy and satisfied one?
  • What are the five best ways to keep customers coming back?

How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about...

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