The Experience Economy: Work is Theatre & Every Business a Stage »

Pine and Gilmore posit that every business, whether on the Web or on Main Street, USA, must treat their operation as a stage for engaging customers like audience members. Like Pine's award-winning classic Mass Customization, The Experience Economy takes a slash at the business status quo and makes you think beyond your product.

Frank P. Stanek

Pine and Gilmore capture the essence of today's demanding consumer expectations and provide a creative, step-by-step script to help your organization to meet them.
 Harvard Manager's Bookshelf