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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market » (Expanded Edition)
Authors: Michael Treacy, Fred Wiersema
ISBN-13: 9780201407198, ISBN-10: 0201407191
Format: Paperback
Publisher: Basic Books
Date Published: January 1997
Edition: Expanded Edition
Author Biography: Michael Treacy
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president. Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
Book Synopsis
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today’s market leaders.
Table of Contents
| Introduction | ||
| Ch. 1 | How to Fail in Business Without Even Trying | 1 |
| Ch. 2 | The New Rules of Competition | 15 |
| Ch. 3 | The Winner's Choice | 27 |
| Ch. 4 | The Discipline of Operational Excellence | 45 |
| Ch. 5 | One Company's Experience - AT&T's Universal Card | 61 |
| Ch. 6 | The Discipline of Product Leaders | 81 |
| Ch. 7 | One Company's Experience - Intel Corporation | 97 |
| Ch. 8 | The Discipline of Customer Intimacy | 119 |
| Ch. 9 | One Company's Experience - Airborne Express | 139 |
| Ch. 10 | Setting Your Value Discipline Agenda | 159 |
| Ch. 11 | Creating the Cult of the Customer | 173 |
| Ch. 12 | Sustaining the Lead | 185 |
| Epilogue | 199 | |
| Acknowledgments | 201 | |
| Index | 203 |
Subjects
Business Books
Management & Leadership Quality Control
Business Books Marketing & Sales Customer Service
Business Books Marketing & Sales Marketing
Management & Leadership Quality ControlBusiness Books
Marketing & Sales Customer ServiceBusiness Books
Marketing & Sales Marketing
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