List Books » The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500
Authors: Helen Cunningham, Brenda Greene
ISBN-13: 9780071382304, ISBN-10: 0071382305
Format: Paperback
Publisher: McGraw-Hill Companies, The
Date Published: February 2002
Edition: (Non-applicable)
Helen Cunningham is director of corporate communications at Depository Trust and Clearing Corporation.
Brenda Greene is a freelance writer and editor.
Whether it is a letter, e-mail or memo, in business you are called on to write nearly every day. And the skill and polish of your writing stylemore than any other factorswill affect how your audience receives your message and responds to it.
It's not easy to write well on the jobespecially at a time when the language of business is rapidly evolving. Should you write e-business, eBusiness or E-business? Is it proper to refer to a client as senior vice president or Senior Vice President? Should long distance have a hyphen? Does résumé have two accents? And how do you handle that Web address?
The Business Style Handbook is today's most comprehensive, practical and easy-to-use guide for writing effectively on the job. This helpful reference grammar focuses on the writing issues identified as most important in the workplace by communications executives from the Fortune 500. Written in plain English, it is filled with tips and advice for improving your on-the-job writing skills. The Business Style Handbook provides more than 1,200 A-to-Z entries covering:
Filled with business-focused guidance plus straight-talking recommendations from top communications professionals, The Business Style Handbook will be the most valuable desktop tool you buy this year. Keep it at your side to quicklyand dramaticallyimprove your business writing.
Helen Cunningham and Brenda Greene each have more than 20 years' experience as business writers and editors. This includes working in the corporate world as well as in business publishing.
Helen Cunningham is director of corporate communications at Depository Trust and Clearing Corporation.
Brenda Greene is a freelance writer and editor.
The Business Style Handbook is an ambitious undertaking--an effort to create the authoritative and comprehensive guide to correct spelling, punctuation, capitalization, word usage and e-etiquette for informed business writing. Five opening chapters offer tips for clear and effective writing. More than 200 pages of A-Z entries follow.
Acknowledgments |
Introduction |
Chapter 1: Fortune 500 Survey Results |
Chapter 2: Why Style Matters |
Chapter 3: The Case for Standards |
Chapter 4: Write with Purpose |
Chapter 5: E-Mail: Before You Hit Send |
A-to-Z Entries |
Sources We Like |
Bibliography |
Index |
About the Authors |