Authors: Ellen Elizabeth Seiter, Ellen Seiter
ISBN-13: 9780198711421, ISBN-10: 0198711425
Format: Hardcover
Publisher: Oxford University Press, USA
Date Published: February 1999
Edition: (Non-applicable)
Ellen Seiter is Professor of Communications at the University of California at San Diego.
Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
1 | Introduction | 1 |
2 | Qualitative Audience Research | 9 |
3 | Feminist Methods: The Parents' Support Group | 34 |
4 | Lay Theories of Media Effects: Power Rangers at Pre-school | 58 |
5 | TV Among Fundamentalist Christians: From the Secular to the Satanic | 91 |
6 | Television and the Internet | 115 |
7 | Conclusion | 131 |
Bibliography | 141 | |
Index | 149 |