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Television and New Media Audiences (Oxford Television Studies) Hardcover – February 25, 1999

by Ellen Seiter (Author)
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Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
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Previous page
  1. Print length
    168 pages
  2. Language
    English
  3. Publisher
    Clarendon Press
  4. Publication date
    February 25, 1999
  5. Dimensions
    6.2 x 0.6 x 9.3 inches
  6. ISBN-10
    0198711425
  7. ISBN-13
    978-0198711421
  8. Lexile measure
    1430L
  9. See all details
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Book Description

Why do people watch what they watch?

About the Author

Ellen Seiter is Professor of Communications at the University of California at San Diego.

Product details

  • Publisher ‏ : ‎ Clarendon Press; 1st edition (February 25, 1999)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 168 pages
  • ISBN-10 ‏ : ‎ 0198711425
  • ISBN-13 ‏ : ‎ 978-0198711421
  • Lexile measure ‏ : ‎ 1430L
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.2 x 0.6 x 9.3 inches

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Ellen Seiter

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