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Street Smart Franchising: Do It Right: 10 Secrets from a Street Wise Franchisor »
Authors: Joe Mathews, Don Debolt, Deb Percival
ISBN-13: 9781599180212, ISBN-10: 1599180219
Format: Paperback
Publisher: Entrepreneur Press
Date Published: July 2006
Edition: (Non-applicable)
Author Biography: Joe Mathews
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Book Synopsis
The truth you need to know
before you buy a franchise
This straight-shooting franchise guide goes beyond
the “how-to” to teach you what
to expect when starting a franchise. Real-life stories
from the trenches illustrate to you how to cope
with the difficulties a franchise presents. Smart Franchising
reveals the personality types most likely to
succeed at franchising and warns you about
the character traits that may increase the risk of failure.
Plus, it offers an in-depth look at what happens
during the research and investigation of a franchise,
something glossed over in most franchise books.
Table of Contents
| Pt. 1 | What you need to know before you start looking | 1 |
| Ch. 1 | What's a franchise? | 3 |
| Ch. 2 | Why should I invest in a franchise? | 22 |
| Ch. 3 | Understanding your behavior style | 34 |
| Ch. 4 | What does winning look like? | 59 |
| Ch. 5 | What does it take to win as a franchisee? | 83 |
| Ch. 6 | The learning curve of a franchise | 98 |
| Ch. 7 | The evolution of the franchisee-franchisor relationship | 140 |
| Pt. 2 | Investigating franchises | 155 |
| Ch. 8 | Locating franchise opportunities | 157 |
| Ch. 9 | Following a six-step franchise investigation process | 161 |
Subjects
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