Franchising For Dummies: 2nd Edition » (Revised, includes CD-ROM)

Michael Seid is the founder and managing director of Michael H. Seid & Associates, one of the nation's leading franchise consultants.

Dave Thomas was the founder of Wendy's International. He passed away in 2002.

Packed with guidance from top industry professionals

Expert advice on choosing and running the right franchise

Get the most updated scoop on setting up and operating your own franchise! In Franchising For Dummies, 2nd Edition, author Michael Seid, combining the wisdom of the late Dave Thomas with his own expertise, guides you through the choices you'll face — from finding the right franchisor and ideal location to managing everyday operations.

All this on the CD-Rom:

• Overview of franchise legal issues
• Sample forms and agreements
• Government resources
• Small Business Association registry
• A sample of a Uniform Franchise Offering Circular

Discover how to

• Understand complex legal issues
• Find an ideal location
• Manage daily operations
• Work with your franchisor and fellow franchisees
• Franchise your own small business
• Read through a Uniform Franchise Offering Circular

Introduction.

Part I: Franchising Basics: Separating the Myths from the Facts.

Chapter 1: The Power of the Brand: Franchising and You.

Chapter 2: Franchising Is More than Just a Food Industry.

Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?

Part II: So You Want to Be a Franchisee?

Chapter 4: Making the Choice: Deciding Which Business Is Right for You.

Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.

Chapter 6: Signing on the Dotted Line: Legal Issues.

Part III: Operating Your Franchise like a Well-Oiled Machine.

Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion.

Chapter 8: Hiring, Training, and Other Staffing Decisions.

Chapter 9: Working with Your Franchisor and Fellow Franchisees.

Chapter 10: Attracting and Keeping Customers.

Part IV: Times Change: Deciding What to Do Next.

Chapter 11: Acquiring Other Franchises.

Chapter 12: Acquiring Other Brands.

Chapter 13: When the End Is Nigh.

Part V: On the Flip Side: Building Your Own Franchise.

Chapter 14: From Small Business Owner to Franchisor.

Chapter 15: Growing Your Franchise Family.

Chapter 16: Building the Network: Expanding Wisely.

Part VI: The Part of Tens.

Chapter 17: Ten Keys to Franchise Success.

Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.

Part VII: Appendixes.

Appendix A: Glossary of Common Franchise Terms.

Appendix B: About the CD.

Index.

End-User License Agreement.