Software Product Management Essentials »

Introduction
Chapter 1: What is Product Management?
Profile of a Product Manager
Sample Product Manager Job Description

Chapter 2: The Development Process
Selecting a Development Process
An Example Development Process: Base Level Integration Planning (BLIP)
BLIP Definitions
1.Planning
2.Implementation
3.System Integration

Chapter 3: Product Requirements
Step 1: Create your requirements document.
Step 2: Gather all requirements.
Step 3: Prioritize the requirements.
Step 4: Deeply define the "high" priorities.
Step 5: Meet with Engineering to review first pass of requirements.
Step 6: Negotiate.
Step 7: Finalize your requirements document.
Step 8: Communicate the plan.
Step 9: Maintain the document.

Chapter 4: The Product Delivery Process
The Product Delivery Team (PDT)
PDT Meetings
PDT Minutes
PDT Checklists
Product Business Plans (PBP)

Chapter 5: The Beta Process
Finding and Selecting Beta Candidates
Beta Test Plans
Beta Test Agreements
The Testing Period
Beta Test Summaries
To Beta or Not to Beta

Chapter 6: Product Launch
The Gold Version
Training: Partners, Sales and Customers
Press Releases
Media and Analysts Tours
Press and Analysts
Post Mortem Launch Review
Launch Party

Chapter 7: Product Marketing
Branding
Product Naming
Logos
Trademarks
Patents
Police for Consistency
Lead Generation
Sales Support
The 4 P's of Marketing

Chapter 8: Pricing
The 4 C's of PriCCCCing
Cost
Competition
Customers
Change
Licensing vs. Leasing
Software Pricing Models
Installation Pricing
Training Pricing
Maintenance Pricing
Other Services Pricing
Pricing Tips

Chapter 9: Going International
Key Questions Before Going Abroad
Internationalization
Localization
Globalization
Distribution
Marketing
Sales
Support

Appendix A: Sample Base Level Integration Plan
Appendix B: Sample Requirements Document
Appendix C: Sample Non Disclosure Agreement
Appendix D: Sample PDT Rules of Engagement
Appendix E: Sample PDT Checklist
Appendix F: Sample Product Business Plan
Appendix G: Sample Beta Test Plan
Appendix H: Sample Beta License Agreement
Appendix I: Sample Beta Test Summary Report

Bibliography of Suggested Reading

Other Product Management Resources

Product Management/Product Marketing Associations & Forums

Newsletters and articles

Index

About the Author