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Regional Multinationals: MNEs and Global Strategic Management » (1st Edition)
Authors: Alan M. Rugman
ISBN-13: 9780521842655, ISBN-10: 0521842654
Format: Hardcover
Publisher: Cambridge University Press
Date Published: February 2005
Edition: 1st Edition
Author Biography: Alan M. Rugman
L. Leslie Waters Chair of International Business, Professor of International Business and Professor of Business Economics and Public Policy at the Kelley School of Business, Indiana University.
Book Synopsis
The regional nature of multinational business is explored with new models for business strategy.
Table of Contents
| Ch. 1 | Introduction | 1 |
| Ch. 2 | Regional multinationals : the data | 9 |
| Ch. 3 | Two regional strategy frameworks | 33 |
| Ch. 4 | Regional and global strategies of multinational enterprises | 58 |
| Ch. 5 | Retail multinationals and globalization | 79 |
| Ch. 6 | Banking multinationals | 96 |
| Ch. 7 | Pharmaceutical and chemical multinationals | 114 |
| Ch. 8 | Automotive multinationals | 137 |
| Ch. 9 | Profiles of leading multinational enterprises | 150 |
| Ch. 10 | Analysis of the regional and global strategies of large firms | 183 |
| Ch. 11 | Regional multinationals and government policy | 213 |
| Ch. 12 | Regional multinationals : the new research agenda | 224 |
| App | The 500 companies with triad percent sales, alphabetical, 2001 | 242 |
Subjects
Business Books
International Business International & Foreign Business Enterprises - General & Miscellaneous
International Business International & Foreign Business Enterprises - General & Miscellaneous