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The Regional Multinationals: MNEs and 'Global' Strategic Management Illustrated Edition

by Alan M. Rugman (Author)
5.0 5.0 out of 5 stars 1 rating
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Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
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  1. ISBN-10
    0521842654
  2. ISBN-13
    978-0521842655
  3. Edition
    Illustrated
  4. Publisher
    Cambridge University Press
  5. Publication date
    February 14, 2005
  6. Language
    English
  7. Dimensions
    7 x 1 x 9.75 inches
  8. Print length
    290 pages
  9. See all details
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Editorial Reviews

Review

"Alan Rugman has unequivocably shown that most multinational enterprises operate at a regional rather than global level. Less hype and more accuracy regarding globalization can't be a bad thing." Paul W. Beamish, Director, Asian Management Institute, Ivey Business School, University of Western Ontario

"a must-read for MNE executives, scolars of international management, and graduate students with their sights set on international business careers." Michael A. Hitt, Distinguished Professor, Texas A&M University

"required reading for anyone interested in the evolving structure of the international economy or the strategy and organizational structure of international firms. Rugman's arguments and conclusions have novel and important implications for the strategic management of multinational firms, international business theory, economic governance and international business research." Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania

"As usual, Alan Rugman provides comprehensive data and thorough analysis to support a strong argument against conventional wisdom." Professor George S. Yip, London Business School, and author of Total Global Strategy

"A must-read for academics, practitioners, and public policymakers who are looking for fresh ideas on the topic of globalization and global strategy." Joseph Cheng, Professor and Director, Center for International Business Education and Research (CIBER), University of Illinois at Urbana-Champaign

Book Description

The regional nature of multinational business is explored with new models for business strategy.

Product details

  • Publisher ‏ : ‎ Cambridge University Press; Illustrated edition (February 14, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 290 pages
  • ISBN-10 ‏ : ‎ 0521842654
  • ISBN-13 ‏ : ‎ 978-0521842655
  • Item Weight ‏ : ‎ 1.57 pounds
  • Dimensions ‏ : ‎ 7 x 1 x 9.75 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 1 rating

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Alan M. Rugman

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