Authors: Karl Ulrich, Steven Eppinger
ISBN-13: 9780073101422, ISBN-10: 0073101427
Format: Hardcover
Publisher: McGraw-Hill Companies, The
Date Published: July 2007
Edition: 4th Edition
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Preface | ||
1 | Introduction | 1 |
2 | Development Processes and Organizations | 13 |
3 | Identifying Customer Needs | 33 |
4 | Establishing Product Specifications | 53 |
5 | Concept Generation | 77 |
6 | Concept Selection | 105 |
7 | Product Architecture | 129 |
8 | Industrial Design | 151 |
9 | Design for Manufacturing | 179 |
10 | Effective Prototyping | 217 |
11 | Economics of Product Development Projects | 233 |
12 | Managing Product Development Projects | 259 |
Index | 283 |