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Practical Guide to Enrollment and Retention Management in Higher Education » (1st Edition)

Book cover image of Practical Guide to Enrollment and Retention Management in Higher Education by Marguerite J. Dennis

Authors: Marguerite J. Dennis
ISBN-13: 9780897895910, ISBN-10: 0897895916
Format: Hardcover
Publisher: Greenwood Publishing Group, Incorporated
Date Published: September 1998
Edition: 1st Edition

Author Biography: Marguerite J. Dennis

MARGUERITE J. DENNIS is Vice President for Development and Enrollment at Suffolk University in Boston.

Book Synopsis

Discusses the likely future for enrollment and retention management, including corporate outreach programs, distance learning options, combined degree programs, and collaborations with local, national, and international schools and organizations.

Booknews

Writing for higher education enrollment managers, retention managers, admission directors, financial aid administrators, registrars, and institutional researchers, Dennis (vice president for development and enrollment, Suffolk U., Boston) suggests practical ways to approach the problems of attracting and retaining good students. Her coverage includes the role of the enrollment manager and of faculty, marketing, telecounseling, publications, advertising, financial aid, outcomes, evaluation, and the ever-present challenge of change. Annotation c. by Book News, Inc., Portland, Or.

	Preface
	Acknowledgments
	Introduction	1
1	What Is Enrollment Management?	7
2	Who Is an Enrollment Manager?	13
3	The Future of Enrollment Management	19
4	The Role of Research in Enrollment Management	27
5	Marketing	31
6	Telecounseling: Pick Up the Phone	37
7	Publications	41
8	Advertising	51
9	The Role of Faculty in Enrollment and Retention Management	55
10	Financial Aid	59
11	Retention Management	77
12	Outcomes	99
13	Evaluation	105
14	Success and Failure	109
15	Change: Our Constant Companion	113
16	Conclusion	117
	App. Lists and Reports	121
	Bibliography	129
	Index	135