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New Product Development: Managing and Forecasting for Strategic Success »
Authors: Robert J. Thomas, Jeanette Ed. Thomas
ISBN-13: 9780471572268, ISBN-10: 0471572268
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: October 1993
Edition: (Non-applicable)
Author Biography: Robert J. Thomas
Book Synopsis
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Table of Contents
| Pt. 1 | Structuring New Product Development | 1 |
| Ch. 1 | Why New Product Development? | 3 |
| Ch. 2 | Mediating Turbulent Business Environments | 27 |
| Ch. 3 | Anticipating Market Acceptance of New Products | 51 |
| Ch. 4 | Preparing the Organization for New Product Development | 77 |
| Pt. 2 | Managing New Product Development | 101 |
| Ch. 5 | The Ongoing Process of New Product Development | 103 |
| Ch. 6 | Building a New Product Decision Support System | 137 |
| Pt. 3 | New Product Development and Forecasting | 165 |
| Ch. 7 | Estimating Market Opportunity for New Products | 167 |
| Ch. 8 | New Product Sales Forecasting | 196 |
| Ch. 9 | New Product Financial Control | 229 |
| Pt. 4 | Implementing New Product Development | 251 |
| Ch. 10 | Test Marketing New Products | 253 |
| Ch. 11 | Market Entry Decisions | 275 |
| Ch. 12 | Launching and Tracking New Product Programs | 295 |
| Notes | 319 | |
| Company/Brand Name Index | 339 | |
| Name Index | 341 | |
| Subject Index | 345 |
Subjects
