You are not signed in. Sign in.
Share:
Category Books
- Fiction Books & Literature
- Graphic Novels
- Horror
- Mystery & Crime
- Poetry
- Romance Books
- Science Fiction & Fantasy
- Thrillers
- Westerns
- Ages 0-2
- Ages 3-5
- Ages 6-8
- Ages 9-12
- Teens
- Children's Books
- African Americans
- Antiques & Collectibles
- Art, Architecture & Photography
- Bibles & Bible Studies
- Biography
- Business Books
- Christianity
- Computer Books & Technology Books
- Cookbooks, Food & Wine
- Crafts & Hobbies Books
- Education & Teaching
- Engineering
- Entertainment
- Foreign Languages
- Game Books
- Gay & Lesbian
- Health Books, Diet & Fitness Books
- History
- Home & Garden
- Humor Books
- Judaism & Judaica
- Law
- Medical Books
- New Age & Spirituality
- Nonfiction
- Parenting & Family
- Pets
- Philosophy
- Political Books & Current Events Books
- Psychology & Psychotherapy
- Reference
- Religion Books
- Science & Nature
- Self Improvement
- Sex & Relationships
- Social Sciences
- Sports & Adventure
- Study Guides & Test Prep
- Travel
- True Crime
- Weddings
- Women's Studies
Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business » (REV)
Authors: L. Perry Wilbur, Perry L. Wilbur
ISBN-13: 9780471573302, ISBN-10: 0471573302
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: September 1992
Edition: REV
Author Biography: L. Perry Wilbur
Book Synopsis
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
Table of Contents
| A Personal Note to the Reader | ||
| Preface to the First Edition | ||
| Pt. I | Getting Started in Mail Order | |
| 1 | A Mail-Order Business of Your Own | 3 |
| 2 | The Self-Employment Picture | 14 |
| 3 | 20 Ways to Beat the Competition | 24 |
| 4 | Questions and Answers about Mail Order | 29 |
| 5 | Choosing Your Product or Service | 37 |
| Pt. II | Advertising | |
| 6 | Advertising Your Product | 71 |
| 7 | How to Save Money on Advertising | 76 |
| Pt. III | Marketing Your Product Or Service | |
| 8 | Selling Your Product Directly from an Ad | 91 |
| 9 | Let's Write a Classified Ad | 114 |
| 10 | The Inquiry and Follow-Up Method | 127 |
| 11 | Direct Mail: A Dynamic Selling Tool | 135 |
| 12 | The Direct-Mail Package | 147 |
| 13 | Latest Direct-Mail Ideas | 170 |
| 14 | Mailing Lists | 173 |
| 15 | The Power of Direct-Mail Advertising | 175 |
| Pt. IV | Practical Considerations | |
| 16 | Marketing on a Global Basis | 179 |
| 17 | Mail-Order Products, Services, and Businesses in Demand Overseas | 183 |
| 18 | Products That Will Sell in Japan | 187 |
| 19 | Filling Your Orders | 190 |
| 20 | Mail-Order Fraud | 197 |
| 21 | Mail-Order Millionaires | 202 |
| 22 | Data-Base Marketing in the 1990s and Beyond | 207 |
| 23 | The Sure Way to Mail-Order Profits | 211 |
| Appendix 1: Checklist for Success in Mail Order | 223 | |
| Appendix 2: Mail-Order Nuggets of Wisdom | 229 | |
| Appendix 3: Products Advertised in Typical Popular Catalogs | 231 | |
| Appendix 4: Where to Run Your Ads | 232 | |
| Appendix 5: Helpful Resources | 233 | |
| Bibliography | 235 | |
| Index | 237 |
Subjects
