Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur » (Bargain)

Caitlin Friedman is a public relations and marketing professional with more than twelve years of consumer, food and beverage, publishing, and television-production experience. In 2001, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan.

Geared toward the unique challenges faced by self-employed businesswomen, The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting industries. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.