Media Programming: Strategies and Practices » (7th Edition)

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also serves as editor-elect of the JOURNAL OF RADIO STUDIES, 2005-2008. Dr. Ferguson earned a bachelor's and master's degree from The Ohio State University and his doctorate from Bowling Green State University.

This textbook explores the sources of entertainment programs, the factors affecting audience size, and the aspects of technology, economics, ownership, and regulation that affect programming strategies and practices. Previously titled Broadcast/cable/web programming, it discusses broadcast television, radio, cable, and the online video world. The seventh edition updates rating practices and expands the material on minority audiences and international programs. Annotation ©2004 Book News, Inc., Portland, OR

Preface. Part 1: PROGRAMMING RESOURCES AND CONSTRAINTS. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic and International Syndication. Part 2: BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Entertainment Programming. 5. Nonprime-Time Network Television Programming. 6. Television Station Programming Strategies. 7. Public Television Programming. Part 3: CABLE, SATELLITE, AND ONLINE STRATEGIES. 8. Cable System and Satellite Programming. 9. Basic and Premium Subscription Programming. 10. Online Video and Audio Programming. Part 4: RADIO PROGRAMMING. 11. Music Radio Programming. 12. Information Radio Programming. Abbreviations and Acronyms. Glossary. Annotated Bibliography. Media Sites on the World Wide Web. About the Contributing Authors. Index to Program Titles. General Index.