Born in 1950, Dr. Douglas A. Ferguson spent 13 years as a programmer and manager of an NBC television affiliate in Ohio, before getting his doctorate degree in mass communication at Bowling Green State University. After a dozen years of teaching in Ohio, Dr. Ferguson relocated to South Carolina as the first chair of the Department of Communication at the College of Charleston. He has written 3 books on the television industry and consults with media companies, but Media Programming (2013) is no longer up-to-date and its publisher declined an update. Media Promotion & Marketing was re-released in 2013 but it is also not updated since 2006. Broadcast Television Industry was never updated after 1998, so much of it is outdated now. Dr. Ferguson's latest research focuses on social media and their impact on older media and his work is certified on Google Scholar.
