Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life »

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

It's one thing to be great at what you do, but it's quite another thing to be able to convince customers of that fact. If you're a professional service provider, salesperson, or independent contractor, marketing is a critical ingredient in your company's success. Marketing for Rainmakers presents a collection of fifty-two business-building, loyalty-inspiring marketing ideas for anyone who wants to increase their customer base, improve customer relations, and make more money doing what they love to do.

Inside, you'll discover a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate you from the competition and build profitable long-term relationships with your clients. Fully practical and applicable to your small business, Marketing for Rainmakers shows you how to build a thriving professional practice using a marketing mindset based on intense customer focus.

Many professionals find marketing mysterious and tricky. Few people truly understand it. This book breaks good marketing down to its simplest goal—to motivate people—and shows you how to do just that. In fact, this straightforward marketing guide will turn you into a true marketing rainmaker—that person who can motivate customers and build long-lasting, profitable relationships with them.

Step by step, you'll learn to master the skills and attitude of a marketing rainmaker. If you're driven to succeed, Marketing for Rainmakers will show you how to make the most of every marketing opportunity and approach every aspect of your business with true dedication to your customers. Once you master the skills and attitude of a marketing rainmaker, you'll bring in more customers than you know what to do with—and keep them coming back for more.

Introduction Making Rain While the Sun Shines

Sect. 1 The Brand-Focused Rainmaking Marketer 1

Sect. 2 The Strategic Rainmaking Marketer 49

Sect. 3 The Tactical Rainmaking Marketer 95

Sect. 4 The Customer-Focused Rainmaking Marketer 149

Sect. 5 The Competitive Rainmaking Marketer 191

Sect. 6 The Hardwired Rainmaking Marketer 227

Index 271