Creative Memories: The 10 Timeless Principles Behind the Company That Pioneered the Scrapbooking Industry »

Cheryl Lightle is cofounder of Creative Memories, a $500 million direct-selling business specializing in scrapbooking and memory preservation. The company has more than 90,000 consultants in eleven countries, has been featured in numerous television, radio, and print media, and was voted the top consumer choice for albums, supplies and career opportunity five years in a row..

Heidi L. Everett oversees company communication and serves as company historian for Creative Memories.

THE NATIONAL BESTSELLER

An inspiring story of a phenomenal business leader—and how to make her tactics work for you

How did an unemployed single mother turn a simple business idea into a 450 million-dollar multi-national corporation? She followed her instincts, formed a strategy, and found a way to transform a vision into a home-grown direct-selling empire called Creative Memories. This astonishing self-made success story is a prime example of entrepreneurship at its best. Now the co-founder of Creative Memories shows today’s business leaders how to recognize growth opportunities, turn passions into profits, and reach even higher levels of personal and profession success. You’ll learn how to:

• Make sound, consistent business decisions
• Create checks and balances for all company practices
• Define your own leadership style and direction
• Protect your relationships with customers and colleagues
• Develop new ideas and initiatives that encourage business growth

“An easy-to-follow roadmap for continued success…a must-read for any organization.” —John C. Maxwell, bestselling author of The 21 Irrefutable Laws of Leadership

“A great example of the vast diversity of opportunity that exists in the direct selling industry today.” —Dick Bartlett, Vice Chairman, Mary Kay Inc.; former board chairman, Direct Selling Association (DSA)

“[An] inspirational book.” —David M.R. Covey, President, International division, Franklin Covey Company

Cheryl Lightle is cofounder of Creative Memories, a $500 million direct-selling business specializing in scrapbooking and memory preservation. The company has more than 90,000 consultants in eleven countries, has been featured in numerous television, radio, and print media, and was voted the top consumer choice for albums, supplies and career opportunity five years in a row..

Heidi L. Everett oversees company communication and serves as company historian for Creative Memories.