KFC in China: Secret Recipe for Success »

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Ch. 1 KFC - A Pioneer in China 1

Ch. 2 Assemble and Retain the Most Qualified Team 23

Ch. 3 Business Strategy 35

Ch. 4 Local Partnership, Government Relations, and Crisis Management 47

Ch. 5 Product and Marketing 61

Ch. 6 Supply Chain 81

Ch. 7 Real Estate Development 99

Ch. 8 Operational Excellence 113

Ch. 9 Localization and Globalization 127

Ch. 10 Headquarters Support 139

Ch. 11 Leadership with Chinese Characteristics 147

Ch. 12 Past and Future 161

Epilogue 179

Index 185