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Harvard Business School on Doing Business in China »
Authors: Harvard Business School Press
ISBN-13: 9781591396383, ISBN-10: 1591396387
Format: Paperback
Publisher: Harvard Business Press
Date Published: November 2004
Edition: (Non-applicable)
Author Biography: Harvard Business School Press
Book Synopsis
This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers. Annotation ©2004 Book News, Inc., Portland, OR
Table of Contents
| The great transition | 1 | |
| The Chinese negotiation | 31 | |
| The hidden dragons | 57 | |
| Short-term results : the litmus test for success in China | 79 | |
| Entering China : an unconventional approach | 105 | |
| To reach China's consumers, adapt to Guo Qing | 123 | |
| Trouble in paradise | 141 | |
| The forgotten strategy | 163 |
Subjects
Business Books
International Business Asia - International Business
Business Books International Business International Business - General & Miscellaneous
Business Books Professional Finance & Investing Foreign Investments
Nonfiction All Nonfiction Economics & Politics
Political Books & Current Events Books Economics & Politics Economic Policies
Political Books & Current Events Books World Politics Asia - Politics & Government
Political Books & Current Events Books All Politics Economics & Politics
Political Books & Current Events Books All Politics World Politics
Nonfiction Politics & Current Affairs Economics & Politics
Nonfiction Politics & Current Affairs World Politics
Nonfiction Politics & Current Affairs All Politics
International Business Asia - International BusinessBusiness Books
International Business International Business - General & MiscellaneousBusiness Books
Professional Finance & Investing Foreign InvestmentsNonfiction
All Nonfiction Economics & PoliticsPolitical Books & Current Events Books
Economics & Politics Economic PoliciesPolitical Books & Current Events Books
World Politics Asia - Politics & GovernmentPolitical Books & Current Events Books
All Politics Economics & PoliticsPolitical Books & Current Events Books
All Politics World PoliticsNonfiction
Politics & Current Affairs Economics & PoliticsNonfiction
Politics & Current Affairs World PoliticsNonfiction
Politics & Current Affairs All Politics
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