Authors: Malcolm Stogo
ISBN-13: 9780471153924, ISBN-10: 0471153923
Format: Hardcover
Publisher: Wiley, John & Sons, Incorporated
Date Published: December 1997
Edition: 1st Edition
MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.
A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries.
Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product—it even includes 500 delectable recipes using either the continuous or batch method of production.
Ice Cream and Frozen Desserts tells you what you need to know to:
Foreword | ||
Preface | ||
Acknowledgments | ||
Introduction | 1 | |
Pt. 1 | Ice Cream Production | |
1 | Batch Freezing Process | 21 |
2 | Continuous Freezing Process | 46 |
3 | Sanitary Conditions | 75 |
4 | Ice Cream Mix Production | 91 |
5 | Flavor Ingredients | 105 |
6 | Ice Cream Novelties | 129 |
7 | Bringing Product to Market | 138 |
Pt. 2 | A Retail Frozen Dessert Business | |
8 | Opening a Retail Frozen Dessert Business | 161 |
9 | Operating a Frozen Dessert Retail Establishment | 215 |
10 | Serving the Customer | 239 |
11 | Marketing the Retail Frozen Dessert Shop | 257 |
12 | Selling Soft Serve Products | 282 |
Pt. 3 | Frozen Dessert Recipes | |
13 | Ice Cream Recipes | 301 |
14 | Italian Gelato | 425 |
15 | Sorbet and Water Ice | 437 |
16 | Hardpack Frozen Yogurt | 494 |
Appendix: Sources of Supplies and Information | 510 | |
Recipe Index | 527 | |
Subject Index | 531 |