How Does Advertising Impact Teen Behavior? » (Library Edition)

Introduction     7
Teens Encounter Advertising from a Variety of Sources$dAmerican Academy of Pediatrics     11
Advertisers View Teens as Marketing Opportunities   Mary Story   Simone French     19
Brands, Not Marketers, Define Teens   Deanna Zammit     28
Advertisers Seek Early Brand Loyalty from Youths   Julie Bosman     31
Advertising Alone Cannot Be Blamed for Childhood Obesity   Chris Moerdyk     35
Humorous Advertisements Get Teens to Stop Smoking   Lianne George     39
Innovative Advertisements Can Prevent Teen Smoking   Theresa Howard     44
Junk Food Advertising Is Contributing to Childhood Obesity   Elizabeth Olson     48
Television Advertising May Play a Role in Childhood Obesity   Sonia Livingstone     53
Teens and Parents Should Be Wary of Military Marketing   Josh Golin     66
Organizations to Contact     73
Bibliography     80
Index     85