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Advertising Media Workbook and Sourcebook » (2nd Edition)
Authors: Larry D. Kelley, Donald W. Jugenheimer
ISBN-13: 9780765620347, ISBN-10: 0765620340
Format: Paperback
Publisher: Sharpe, M. E. Inc.
Date Published: February 2008
Edition: 2nd Edition
Author Biography: Larry D. Kelley
Book Synopsis
This combination workbook and sourcebook allows students to test their mastery as they learn about media sources and calculations. The material includes actual advertising media information sources and updated media audience analyses and cost data. The units begin with basic math and then proceed through increasingly complex situations and calculations, such as quintiles, broadcast and print media estimates and actual costs. The workbook can be used with other textbooks or as a stand-alone guidebook. Annotation ©2004 Book News, Inc., Portland, OR
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