Handbook of Improving Performance in the Workplace, Measurement and Evaluation, Vol. 3 »

James L. Moseley is an associate professor of Instructional Technology at Wayne State University, College of Education. He teaches program evaluation and human performance technology and directs doctoral dissertations. He is co-author of five books, three of which have won ISPI Awards for Excellence in Instructional Communication. He is a frequent contributor to Pfeiffer/Wiley publications including the Pfeiffer Annuals. He has won numerous awards for teaching and mentoring and frequently consults with business, industry, and health care on program evaluation and human performance. His new area of interest focuses on older worker and older learner issues.

Joan Conway Dessinger is a consultant, writer, editor, and an adjunct faculty member in the Wayne State University Instructional Technology program. She founded The Lake Group, a performance improvement consulting firm. She is the co-author of five books, three of which have won ISPI Awards for Excellence in Instructional Communication. She is a contributor to Distance Training and Sustaining Distance Training, both (Jossey-Bass), the Handbook of Human Performance Technology; and the 2007 Pfeiffer Annual (Pfeiffer).

This cross-disciplinary, international Handbook brings together best-in-field research and practice to provide an up-to-date summary of the leading ideas in performance measurement, theory, and practice. This invaluable reference provides a comprehensive review of all information presently available about Measuring and Evaluating Learning and Performance, Designing Evaluation, Qualitative Performance Measurements, Quantitative Performance Measurements, Formative Evaluation, Summative Performance Measurements, Confirmative Performance Measurements, Surveys and Questionnaires, Focus Groups and Interviews, Observation Methods, Sampling, Evidenced-based Performance Measurements, Analyzing Data, Planning Performance Measurement and Evaluation, Strategies for Implementation, and cases from Around the World.

List of Case Studies, Exhibits, Figures, Performance Support Tools, and Tables xiii

Introduction to Volume Three xvii

Acknowledgements xxv

Part 1 Perspectives in Measurement and Evaluation 1

1 Measurement, Evaluation, and Research: Feedback for Decision Making Carl Binder 3

2 Measurement and Evaluation in the Workplace Lori G. Bosteder Darlene Russ-Eft 25

3 Unleashing the Positive Power of Measurement in the Workplace Dean R. Spitzer 43

4 Relating Training to Business Performance: The Case for a Business Evaluation Strategy William J. Tarnacki II Eileen R. Banchoff 59

5 Success Case Methodology in Measurement and Evaluation Anne M. Apking Tim Mooney 76

Part 2 Pillars in Measurement and Evaluation 95

6 Needs Assessment: A Lighthouse Beacon Catherine M. Sleezer Darlene Russ-Eft 97

7 The Impact Evaluation Process Ingrid J. Guerra-López 113

8 Full-Scope Evaluation: Do You "Really Oughta, Wanna"? Joan C. Dessinger James L. Moseley 128

9 How to Use Kirkpatrick's Taxonomy Effectively in the Workplace Richard B. Pearlstein 142

10 Ethical Considerations in Performance Measurement David L. Solomon 161

Part 3 Mosaics in Measurement and Evaluation 177

11 Performance-Based Evaluation: Tools, Techniques, and Tips Judith A. Hale 179

12 Testing Strategies: Verifying Capability to Perform Peter R. Hybert 200

13 The Business of Program Evaluation: ROI Patti P. Phillips Jack J. Phillips 219

14 Integrated Evaluation: Improving Performance Improvement Nancy B. Hastings 240

15 Using Evaluation Results to Improve Human Performance Technology Projects Carol K. Diroff 256

Part 4 Frontiers in Measurement and Evaluation 273

16Understanding Context: Evaluation and Measurement in Not-for-Profit Sectors Dale C. Brandenburg 275

17 Using New Technology to Create a User-Friendly Evaluation Process William J. Rothwell Anita Pane Whiteford 296

18 New Kids on the Block: Evaluation in Practice Debra M. Smith 314

19 Expanding Scope of Evaluation in Today's Organizations Darlene Russ-Eft 339

20 The Changing Role of Evaluators and Evaluation Roger Chevalier 354

About the Editors 375

About the Contributors 377

Name Index 388

Subject Index 393