Guerrilla Marketing for Job Hunters 2.0: 1,001Unconventional Tips, Tricks and Tactics for Landing Your Dream Job, Revised and Updated » (Original)

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States—as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising.

He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

In Today's Job Jungle, the Guerrilla is King

"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."

—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course

"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."

—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???

"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."

—Shelly Harrison, founder and CEO, Launch Pad

"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."

—Dave Opton, founder and CEO, ExecuNet.com

"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."

—Sam Zales, President, Zoom Information Inc.

"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."

—Donato Diorio, CEO, Broadlook Technologies

"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."

—Gautam Godhwani, CEO, SimplyHired.com

"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."

—Steven Rothberg, founder, CollegeRecruiter.com

"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."

—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa

"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."

—Peter Clayton, CEO, Total Picture Radio

P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

Foreword by Darren Hardy.

Acknowledgments.

Warning.

Introduction.

Chapter 1: Why You Need to Become a Guerrilla Job Hunter.

The New Global America.

PART I YOUR GUERRILLA MIND.

Chapter 2: Personal Branding Guerrilla Style.

Shape Up Your Brand with Attitude.

Chapter 3: Your Guerrilla Job-Hunting Strategy.

Think Like a General—Work Like a Sergeant.

Chapter 4: Your Research Plan.

Research: The Guerrilla’s Competitive Edge.

PART II WEAPONS THAT MAKE YOU A GUERRILLA.

Chapter 5: Resume Writing and Cover Letter Boot Camp.

How to Overhaul Your Personal Marketing Materials.

Chapter 6: Twenty-First Century Digital Weapons.

If You Build It, They Will Come for You . . ..

Chapter 7: Recruiternomics 2.0.

How to Work Your Job Search Commandos.

PART III TACTICS THAT MAKE YOU A GUERRILLA.

Chapter 8: Guerrilla Networking.

A Radical Approach.

Chapter 9: Fearless Warm Calling.

A Fresh Alternative.

Chapter 10: Creative Ways to Find a Job.

Breakthrough Strategies.

PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.

Chapter 11: 3 Sample Campaigns.

The Force Multiplier Effect in Action.

Chapter 12: Hand-to-Hand Combat.

Winning the Face-to-Face Interview.

Chapter 13: Negotiating the Deal.

How to Bargain with Confidence.

Chapter 14: Ready Aye Ready.

Bonuses.

Appendix 1: Call Logs.

Appendix 2: eXtreme™ Makeover Resume Samples.

Appendix 3: Compensation Checklist.

About the Authors.

Index.

Free Job-Search Resources.