Essentials of Entrepreneurship and Small Business Management » (5th Edition)

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.

Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.

For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Booknews

A contemporary approach to entrepreneurship and small business management, following the process of starting and managing a small business. Coverage includes foundations of entrepreneurship, building the business plan, putting the plan to work, and the ethical, legal, and regulatory environment. Includes chapter learning objectives and summaries, margin definitions, discussion questions, and homework projects. New to this edition are chapter Internet exercises, application boxes with questions, a sample business plan, and margin icons drawing attention to in-text examples. Annotation c. by Book News, Inc., Portland, Or.