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Essentials of Entrepreneurship and Small Business Management 5th Edition

4.5 4.5 out of 5 stars 43 ratings
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This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
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  1. ISBN-10
    0132294389
  2. ISBN-13
    978-0132294386
  3. Edition
    5th
  4. Publisher
    Pearson College Div
  5. Publication date
    January 1, 2007
  6. Language
    English
  7. Dimensions
    8.75 x 1 x 10.75 inches
  8. Print length
    728 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson College Div; 5th edition (January 1, 2007)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 728 pages
  • ISBN-10 ‏ : ‎ 0132294389
  • ISBN-13 ‏ : ‎ 978-0132294386
  • Item Weight ‏ : ‎ 3.31 pounds
  • Dimensions ‏ : ‎ 8.75 x 1 x 10.75 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 43 ratings

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  1. Thomas Zimmerer

    Thomas Zimmerer

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  2. Doug Wilson

    Doug Wilson

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
43 global ratings

Top reviews from the United States

Christopher M. Robertson
5.0 out of 5 stars "Used" book in brand new condition
Reviewed in the United States on March 17, 2010
Verified Purchase
I am an older college student with two children in college and a third on his way. I decided it was my turn too. I find out early the books that I need and try to find used books with no markings in it. If people do not state "no markings" I will not consider the book. I saw the Essentials of "Entrepreneurship and Small Business Management" used but with no markings for $35.00. I could barely believe my eyes! It was a fraction of the cost new. I purchased it, hoping that the description was accurate. It was, as a matter of fact it was better than described. It was like brand new. Also, this book is very useful even if you are not in school. It is a guide for the tools you need to open a small business,
2 people found this helpful
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Tandra Fielding
5.0 out of 5 stars Beautiful Condition
Reviewed in the United States on January 26, 2022
Verified Purchase
It can be a toss up purchasing used textbooks, but the one I got hardly looks used -- just some scuffs and bent corners. Very happy with it.
One person found this helpful
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KImberly
5.0 out of 5 stars Exactly what I needed.
Reviewed in the United States on June 7, 2011
Verified Purchase
I purchased this book from Amazon.com for a lot less then it would have been through my Student book store. It was the exact same book, brand new, and in excellent condition. Amazon.com is a great resource for text books at a lower rate!
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Michelle E
4.0 out of 5 stars money saver
Reviewed in the United States on January 6, 2011
Verified Purchase
This was required textbook for a class. My school bookstore wanted $97 for a used copy, so this was wonderful for the exact same book. This book I am actually keeping as a reference to consult for years to come.
2 people found this helpful
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Blue Ray Businesss Solutions
3.0 out of 5 stars No CD
Reviewed in the United States on April 28, 2014
Verified Purchase
In the description I saw CD with the book when i get the book NO CD in it and I was not satisfied.
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L.M.
5.0 out of 5 stars Great book
Reviewed in the United States on May 23, 2019
Verified Purchase
Great book
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mindynoe
5.0 out of 5 stars Five Stars
Reviewed in the United States on February 16, 2015
Verified Purchase
THIS BOOK WAS WHAT IT WAS ADVERTISED AS . DELIVERY DATE WAS AS EXPECTED.
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steve kimball
2.0 out of 5 stars Not enough information to succeed
Reviewed in the United States on March 4, 2008
After completing all necessary examinations for the class this text was required for, there was not enough information for me to glean to produce an adequate business plan which was the major project for my class. Should I continue with my degree plan, I have been informed that I need to contact my instructor for the next class prior to writing any major works for grades. A real disappointment.
2 people found this helpful
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