Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist » (Bargain)

Tyler Cowen is a professor of economics at George Mason University. He is a prominent blogger at marginalrevolution.com, the worldas leading economics blog. He also writes regularly for "The New York Times," and has written for "Forbes, The Wall Street Journal," and "The Washington Post,"

In Discover Your Inner Economist, one of Americas most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—-often when you least expect it to be relevant.

James Surowiecki

[An] economist who's a wonderfully entertaining writer but also a deeply humane thinker...will...show you how thinking better can actually help you live better. (James Surowiecki, author of The Wisdom of Crowds)

I Want a Banana; I Buy One     1
How to Control the World, the Basics     11
How to Control the World, Knowing When to Stop     31
Possess All the Great Art Ever Made     47
Look Good at Home, on a Date, or While Being Tortured     79
The Dangerous and Necessary Art of Self-Deception     113
Eat Well, Bananas Aside     139
Avoiding the Seven Deadly Sins (or Not)     163
How to Save the World-More Christmas Presents Won't Work     185
Your Inner Economist and the Future of Civilization     219
References     223
Acknowledgments     235
Index     237