Authors: Barbara Glanz
ISBN-13: 9780071484213, ISBN-10: 0071484213
Format: Paperback
Publisher: McGraw-Hill Companies, The
Date Published: March 2007
Edition: 1ST
Barbara A. Glanz, C.S.P., is known as “the business speaker who speaks to your heart as well as your head.” Featured on television, on radio, and in print, she gives frequent presentations at conferences and leading organizations worldwide. The author of 11 bestselling business how-to books, Glanz is an expert in helping companies improve morale, retention, and service.
Book Synopsis
Barbara A. Glanz, C.S.P., is known as “the business speaker who speaks to your heart as well as your head.” Featured on television, on radio, and in print, she gives frequent presentations at conferences and leading organizations worldwide. The author of 11 bestselling business how-to books, Glanz is an expert in helping companies improve morale, retention, and service.
Table of Contents
Acknowledgments xi
The Clerk With The Smirk xiii
Preface xvii
Introduction: Self Assessment-How Well Are You Currently Doing in Building Customer Loyalty? 1
Weekly Ideas 9
Determine the Lifetime Value of a Customer 11
Remember the Two Levels of Every Interaction 14
Don't Take a Customer's Anger Personally 18
Surprise Coworkers and Internal Customers with Anonymous Gifts 21
Remember That Everyone Sees the World Differently 24
Value Employees as "Whole" Persons 28
Listen with Your Heart 32
Reframe How You View Mis-Takes in Your Organization, Part One 35
Reframe How You View Mis-Takes in Your Organization, Part Two 38
Decorate Your Cubicle or Workspace with Things That Remind You of Giving Good Service 41
Celebrate the Gift of Life! 44
Remember the Concept of the Emotional Bank Account, Part One 48
Remember the Concept of the Emotional Bank Account, Part Two 52
Decorate Hallways and Walls with Inspirational Quotations and Graphics 55
Hold Focus Groups, Part One 60
Hold Focus Groups, Part Two 63
Give Yourself a Hand! 66
Five Loyalty Builders 69
Celebrate Small Wins 72
Brainstorm Ways You Can Enhance Your Customer's Experience, Part One 75
Brainstorm Ways You Can Enhance Your Customer's Experience, Part Two 78
Brainstorm Ways You Can Enhance Your Customer's Experience, Part Three 83
Focus on What You Can Do 88
Have Fun with Stories 91
You Don't Learn Anything with Your Mouth Open 94
Beautiful People Don't Just Happen 97
Work on a Community Project 102
"Every Customer Is a Gift" 106
Always Anticipate the Customers' Needs 109
Whenever You Can, Offer the Customers Options 112
Inform the Customers When You Have Gone Out of Your Way for Them 116
Manage by Wandering Around 120
Know Why Customers Are Unhappy with Your Organization 124
Honor Customer Complaints 127
Do Just a Little Bit Extra for Each Customer 130
Take an Internal Customer to Lunch 133
Are You Friendly? 136
Think Like a Customer 139
Four Things Customers Want 142
Manage from the Heart 145
The Four Steps of Recovery 149
Happy Employees Create Happy Customers 152
Hold Grapevine Sessions 155
Stay Calm with a Difficult Customer 158
A Dilemma to Discuss 161
Create a Human-Level Database 163
Use Selective Agreement 166
Use an Objective Measurement to Communicate the Seriousness of the Situation 169
Celebrate Any Good News You Can Find! 172
Have a Thank Your Customers Day 175
Have a Thank Your Internal Customers Day 179
Add Your Personal Signature to Your Work 183
Conclusion: You Have a Choice! 189
Index 193
Subjects