Authors: Steve Almond
ISBN-13: 9780156032933, ISBN-10: 0156032937
Format: Paperback
Publisher: Houghton Mifflin Harcourt
Date Published: April 2005
Edition: Reprint
STEVE ALMOND is the author of the acclaimed story collection My Life in Heavy Metal. He is a regular commetator on the NPR affiliate WBUR in Boston, teaches creative writing at Boston College, and has eaten at least one piece of candy every single day of his entire life.
Driven by his obsession, stubborn idealism, and the promise of free candy, self-confessed candyfreak Steve Almond takes off on a quest to discover candy's origins in America, to explore the little companies that continue to get by on pluck and perseverance, and to witness the glorious excess of candy manufacturing.
From the Twin Bing to the Idaho Spud, the Valomilk to the Abba-Zaba, Almond uncovers a small legion of singular handcrafted candy bars made by unsung heroes, working in old-fashioned factories for tiny profits to produce something that they love. Fascinated by the emotional power of these confectionary delights, the primal and persuasive experience of the world in our mouths, Almond describes our candy cravings in sensuous and titillating detail. Though the road is laden with free samples, he discovers that the world of candy making is not the sweet world of childhood reveries but one beleaguered by stiff competition, closely guarded secrets, and increasingly limited markets. But no matter. As he also finds, every candy maker, even when poised on the edge of failure, is happy, indulgent, and childlike. For finally, even the darkest market forces, even the clout of the Big Three candy companies that threaten to wipe out all others, cannot lessen our desire to lose ourselves in chocolate.
Candyfreak is the bittersweet story of how Steve Almond grew up on candy--and how, for better and worse, candy has grown up, too. Almond gives us a hilarious, sugar-high tour of those old-fashioned candy companies.
…p; for the most part, Almond goes at the subject as if he were a giddy 5-year-old, creating an entertaining book full of repeatable tidbits about the candy industry.
Prologue : some things you should know about the author | 1 | |
The author will now rationalize | 9 | |
Chocolate = enabler | 17 | |
In which an unhealthy pattern of dependence is established | 18 | |
An ill-advised discussion of freak economics | 24 | |
Night of the living freak | 30 | |
Mistakes were made | 33 | |
Caravelle : an elegy | 38 | |
I [love] Manny | 48 | |
Feeding the beast | 54 | |
A top-secret chocolate situation | 61 | |
The politics of the rack | 66 | |
The last man in America with Black Jack gum | 72 | |
The Capo Di Tutti freak | 81 | |
The love song of Ray Luthar Broekel | 86 | |
Welcome to the boom | 92 | |
There are men upon this earth who tread like gods | 100 | |
Feuilletine, revealed | 107 | |
Freak fetish | 115 | |
The official dark horse freak of Philadelphia | 118 | |
Wee Willie and the Pop-a-Licks rage | 125 | |
Southern-fried freak | 133 | |
Chocolate haiku | 140 | |
Freak retentive | 149 | |
In the belly of the freak | 152 | |
The unstoppable freak energy of Mr. Marty Palmer | 155 | |
Southbound with the hammers down | 173 | |
The candy bar on your chin | 178 | |
The marshmallow parallax | 188 | |
A depressing but necessary digression | 199 | |
Boise : gateway to... Boise | 201 | |
Ladies and gentlemen, the Idaho Spud | 205 | |
Huckleberry, hounded | 216 | |
American lunch | 224 | |
How will the Spud survive? | 228 | |
The past is just ahead | 234 | |
Remember this name : Banana-Zaba | 241 | |
A second depressing but necessary digression | 248 | |
A little hidden bomb in my Idaho Spud | 250 | |
A few final relevant facts | 254 | |
Acknowledgments | 263 | |
Freak appendix | 265 |