Business Communication: Process and Product (with meguffey.com Printed Access Card) » (6th Edition)

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister artium (M.A.) degree in English, linguistics, and communication from Rheinische Friedrich-Wilhelms-Universitat Bonn, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master's degree and PhD from the University of Southern California, Dr. Loewy expanded her teaching experience in freshman writing at USC. She also taught English at local two-year colleges. A longtime professional translator, writer, and consultant, Dr. Loewy has published several books, articles, and translations, both poetry and prose.

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7 is designed to prepare students for success in today's digital workplace as well as tips on job searching skills. The textbook and accompanying Web site explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports. The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents. Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities.

PART I: COMMUNICATION FOUNDATIONS. 1. Effective and Ethical Communication at Work. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. PART II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. PART III: WORKPLACE COMMUNICATION. 7. Electronic Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive Messages. PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. PART V: EMPLOYMENT COMMUNICATION. 15. The Job Search, R'sum's, and Cover Letters. 16. Interviewing and Following U. Appendixes. A: Grammar and Mechanics Guide. B: Document Format Guide. C: Documentation Guide. D: Correction Symbols. End Matter. Key to C.L.U.E. Review Exercises. Glossary. Notes. Acknowledgments. Index.