Bridging the Culture Gap: A Practical Guide to International Business Communication »

Penny Cart has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.

Chris Fox joined Canning in 1999, specializing in running courses for managers in the pharmaceutical, financial and aerospace sectors. He has published papers and articles on political and cultural theory.

To succeed in international business, one must be able to break barriers of culture, language and set patterns of thinking.  The second edition of Bridging the Culture Gap shows readers how to do that.  A distillation of many years of work, it is based on the real-life business situations of the authors’ international clients. Readers will learn how to get their message across, communicate with style, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in “offshore” English.

About Canning

Introduction 1

1 Interpreting the party line 5

2 Knowing your place 21

3 Knowing the limits 45

4 Knowing the form 65

5 Making presentations 85

6 Making deals 111

7 Making yourself understood in English 137

8 Knowing yourself 161

App False friends 185

References 191

Further reading 193

Index 197