Boom!: 7 Choices for Blowing the Doors Off Business-As-Usual »

You are DESIGNED to choose and DEFINED by your choices.

In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work.

In BOOM the Freiberg's have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM

Choice #1: Be a Player

Choice #2: Be Accountable

Choice #3: Choose Service Over Self-Interest

Choice #4: Focus Forward

Choice #5: Play to Your Genius

Choice #6: Get It Done

Choice #7: Risk More - Gain More

These 7 choices are your wake-up call to freedom, and it's your invitation to create a community of like-minded people who - together - will create organizations that can blow the doors off business as usual and cure the Dead People Working syndrome

Drs. Kevin and Jackie Freiberg are two of the most influential voices on the professional-speaking circuit today. Their mission: to create corporate cultures where impassioned people exercise the freedom to make a difference and change the world! The Freibergs have coauthored the international bestseller NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success and GUTS! Companies that Blow the Doors off Business-As-Usual. They have been interviewed by CBS's 60 Minutes and appeared on CNBC and the CBS Morning News for their insights on the links between gutsy leaders, passionate employees, cultures of accountability, and loyalcustomers.

A Personal Note from the Authors     xv
Introduction: You Are Designed to Choose...Defined by Choice     xix
Be a Player, Not a Bystander: Extraordinary Happens When Ordinary People Do Whatever It Takes     1
Be Accountable: There Is No "They"-Only You and Me     41
Choose Service over Self-Interest: Me-First Rarely Delivers the Desired Outcome     77
Focus Forward: Your Future Isn't in the Rearview Mirror     109
Play to Your Genius: Your Work Is a Statement About You     147
Get It Done: Success Is the Reward for Those Who Make a Difference     185
Risk More - Gain More: The World Isn't Changed by Those Who Are Unwilling to Take Risks     223
Invitation: Blow the Doors off Business-as-Usual     267
The Manifesto     271
Bibliography     275
Index     277
About the Authors     281
Acknowledgments     283