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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant » (1st Edition)
Authors: W. Chan Kim, Renee Mauborgne, Renee Mauborgne
ISBN-13: 9781591396192, ISBN-10: 1591396190
Format: Hardcover
Publisher: Harvard Business Press
Date Published: January 2005
Edition: 1st Edition
Author Biography: W. Chan Kim
Book Synopsis
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how "value innovation" renders rivals obsolete and creates new demand. The authors teach strategy and management at INSEAD in Fontainebleu, France. Annotation ©2004 Book News, Inc., Portland, OR
Table of Contents
| 1 | Creating blue oceans | 3 |
| 2 | Analytical tools and frameworks | 23 |
| 3 | Reconstruct market boundaries | 47 |
| 4 | Focus on the big picture, not the numbers | 81 |
| 5 | Reach beyond existing demand | 101 |
| 6 | Get the strategic sequence right | 117 |
| 7 | Overcome key organizational hurdles | 147 |
| 8 | Build execution into strategy | 171 |
| 9 | Conclusion : the sustainability and renewal of blue ocean strategy | 185 |
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