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Advertisting Books
List of Advertisting under the category Marketing & Sales from Business Books books.
Books: Page 18 (426 - 450 of 774)
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Author: Richard D. Czerniawski
ISBN-13: 9781587768149, ISBN-10: 1587768143
Publisher: Hudson House Publishing
Date: December 1999 -
Building Newspaper Advertising
Author: Jason Rogers
ISBN-13: 9781150432699, ISBN-10: 1150432691
Publisher: General Books
Date: December 2009 -
Advertising and Integrated Brand Promotion
Author: Thomas O'Guinn
ISBN-13: 9780538473323, ISBN-10: 0538473320
Publisher: Cengage Learning
Date: February 2011 -
Writing Music for Television and Radio Commercials: A Manual for Composers and Students (BOOK & CD)
Author: Michael Zager
ISBN-13: 9780810847224, ISBN-10: 0810847221
Publisher: The Scarecrow Press, Inc.
Date: August 2003 -
Advertising and Integrated Brand Promotion (3rd Edition)
Author: Thomas O'Guinn
ISBN-13: 9780324113808, ISBN-10: 0324113803
Publisher: Cengage Learning
Date: May 2002 -
Measuring The Effectiveness Of Image And Linkage Advertising
Author: Arch G. Woodside
ISBN-13: 9780899309842, ISBN-10: 0899309844
Publisher: Greenwood Publishing Group, Incorporated
Date: August 1996 -
Consumers' Reactions to Ambiguous Product Information
Author: Morel
ISBN-13: 9789051668155, ISBN-10: 9051668155
Publisher: Eburon Publishers
Date: February 2000 -
The Dynamics of Regulation - Global Control, Local Resistance: A Case Study of British Television Advertising and the Twenty-First Century Info-Communication Policy
Author: George Gantzias
ISBN-13: 9781840140859, ISBN-10: 1840140852
Publisher: Ashgate Publishing, Limited
Date: June 2001 -
Measuring Up: How Advertising Affects Self-Image (1st Edition)
Author: Vickie Rutledge Shields
ISBN-13: 9780812217919, ISBN-10: 0812217918
Publisher: University of Pennsylvania Press
Date: January 2001 -
SalonOvations' Picture This....Your Image in Print
Author: Victoria Wurdinger
ISBN-13: 9781562533175, ISBN-10: 1562533177
Publisher: Cengage Learning
Date: July 1996 -
Marketing Identities Through Language: English and Global Imagery in French Advertising
Author: Elizabeth Martin
ISBN-13: 9781403949844, ISBN-10: 1403949840
Publisher: Palgrave Macmillan
Date: April 2006 -
Building Brands Directly: Creating Business Value from Customer Relationships
Author: Stewart Pearson
ISBN-13: 9780814766187, ISBN-10: 0814766188
Publisher: New York University Press
Date: March 1996 -
Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money (Original)
Author: Jon Rognerud
ISBN-13: 9781599183923, ISBN-10: 1599183927
Publisher: Entrepreneur Press
Date: January 2011 -
Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently
Author: Mel Sokotch
ISBN-13: 9780976935704, ISBN-10: 0976935708
Publisher: Aspetuck River Publishing
Date: June 2006 -
Who Killed the Jingle
Author: Steve Karmen
ISBN-13: 9780634066566, ISBN-10: 0634066560
Publisher: Leonard, Hal Corporation
Date: November 2004 -
Adcult USA: The Triumph of Advertising in American Culture (Reprint)
Author: James B. Twitchell
ISBN-13: 9780231103251, ISBN-10: 0231103255
Publisher: Columbia University Press
Date: January 1996 -
How to catch the Big Idea: The Strategies of the Top-Creatives
Author: Ralf Langwost
ISBN-13: 9783895782381, ISBN-10: 3895782386
Publisher: Wiley, John & Sons, Incorporated
Date: December 2004 -
Political Advertising in Western Democracies (New Edition)
Author: Lynda Lee Kaid
ISBN-13: 9780803953529, ISBN-10: 0803953526
Publisher: SAGE Publications
Date: March 2004 -
The Essentials of Advertising Principles (REVISED)
Author: James R. Ogden
ISBN-13: 9780878919062, ISBN-10: 0878919066
Publisher: Research & Education Association
Date: July 1992 -
Dreamweaving: The Secret to Overwhelming Your Business Competition
Author: Michael Chandler
ISBN-13: 9781589801004, ISBN-10: 1589801008
Publisher: Pelican Publishing Company, Incorporated
Date: February 2003 -
Antique Advertising Encyclopedia, Vol. 2
Author: Ray Klug
ISBN-13: 9780887401411, ISBN-10: 0887401414
Publisher: Schiffer Publishing, Ltd.
Date: July 1988 -
Controversies in Contemporary Advertising (1st Edition)
Author: Kim Bartel Sheehan
ISBN-13: 9780761926351, ISBN-10: 0761926356
Publisher: SAGE Publications
Date: October 2003 -
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War (Unabridged CD)
Author: Jerry Della Femina
ISBN-13: 9781400119899, ISBN-10: 1400119898
Publisher: Tantor Media, Inc.
Date: October 2010 -
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (6th Edition)
Author: Terence A. Shimp
ISBN-13: 9780030352713, ISBN-10: 0030352711
Publisher: Cengage Learning
Date: July 2002 -
And Now a Few Words from Me: Advertising's leading Critic Lays Down the Law, Once and for All
Author: Bob Garfield
ISBN-13: 9780071403160, ISBN-10: 0071403167
Publisher: McGraw-Hill Companies, The
Date: January 2003