Writing Music for Television and Radio Commercials: A Manual for Composers and Students » (BOOK & CD)

Michael Zager is an award winning composer, arranger, and producer of music for records, television, radio, films, and the concert stage. He has written and arranged over 400 radio and TV commercials and is the recipient of a Clio award for his work. He is Dorothy F. Schmidt Eminent Scholar in the Performing Arts and Professor of Music at Florida Atlantic University.

Writing Music for Television and Radio Commercials provides a comprehensive overview of the process of composing and arranging commercials for these two different media. The book addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. This book is a necessary tool for the music student interested in composing, arranging, and producing commercials, and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers. Includes an audio CD of jingles to illustrate examples in the book.