eBay Business All-in-One For Dummies 2E »

Marsha Collier is a highly respected eBay expert as well as the best-selling author on all things eBay. Her books, including top sellers eBay For Dummies and Starting an eBay Business For Dummies, have sold over a million copies. She is also a highly experienced eBay seller who was one of the first eBay PowerSellers.

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.

This all-in-one guide includes nine handy minibooks that cover:

• eBay Basics
• Essential Tools
• Selling Like a Pro
• Sourcing Merchandise
• Presenting Your Items
• Promoting Your Goods
• Storing and Shipping
• Power Selling
• Office and Legal

eBay PowerSeller Marsha Collier shows you how to:

• Set up your business, find and manage inventory, and run your business like a pro
• Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools
• Source your merchandise and learn valuable strategies for managing and maximizing sales
• Set up the optimal eBay photo studio and develop and market your eBay Web site
• Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
• Find deals on the computer equipment you need
• Promote, market, and show off your goods, all the while keeping your business legal

Before you know it, you too can be a PowerSeller!  Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

Introduction.

Book I: eBay Basics.

Chapter 1: Hooking Up with Online Technology.

Chapter 2: Navigating through eBay.

Chapter 3: Signing Up and Getting Started.

Chapter 4: Understanding eBay Sales.

Chapter 5: Checking Out the Seller and Leaving Feedback.

Chapter 6: Bidding to Win.

Chapter 7: Completing the Transaction.

Chapter 8: Participating in the Community.

Book II: Essential Tools.

Chapter 1: Researching on eBay.

Chapter 2: Researching on the Web.

Chapter 3: Effi cient Communications for Better Sales.

Chapter 4: Simplifying Payment with PayPal.

Chapter 5: Using eBay’s Management Tools.

Book III: Selling Like a Pro.

Chapter 1: Be Sure Your Listings Make Cents.

Chapter 2: Understanding the Finer Points of Selling.

Chapter 3: Listing Your Items for Sale.

Chapter 4: Using eBay’s Turbo Lister.

Chapter 5: Managing Your Sales on My eBay.

Chapter 6: Using PayPal to Organize Your Sales.

Chapter 7: Checking Out Payment Alternatives.

Book IV: Sourcing Merchandise.

Chapter 1: Understanding Online Retailing.

Chapter 2: Buying Merchandise Like the Pros.

Chapter 3: Selling Other People’s Stuff.

Chapter 4: Liquidation and Drop-Shipping.

Book V: Presenting Your Items.

Chapter 1: Your eBay Photo Studio.

Chapter 2: Mastering eBay Photography.

Chapter 3: Sprucing Up Your Listings with HTML.

Chapter 4: Getting Your Photos Ready for eBay.

Chapter 5: Getting Your Photos onthe Web.

Book VI: Promoting Your Goods.

Chapter 1: Developing Your Web Site.

Chapter 2: Marketing Your Web Site and eBay Store.

Chapter 3: Using PayPal to Increase Your Sales.

Book VII: Storing and Shipping.

Chapter 1: Organizing Your Merchandise and Shipping Department.

Chapter 2: Shipping without Going Postal.

Chapter 3: Insuring Your Item’s Delivery.

Book VIII: Power Selling.

Chapter 1: Upgrading to eBay’s Selling Manager.

Chapter 2: Managing Your Business with Third-Party Tools.

Chapter 3: Studying Your Statistics.

Chapter 4: Becoming a PowerSeller.

Chapter 5: Opening Your eBay Store.

Book IX: Office and Legal.

Chapter 1: Getting Legal with the State and the Feds.

Chapter 2: The Joys of Taxes and Business Reporting.

Chapter 3: Using Bookkeeping Software.

Chapter 4: Keeping Your Business Secure Online.

Chapter 5: Networking Your Office.

Index.