Young, Rich, and Dangerous: The Making of a Music Mogul » (Reprint)

Samantha Marshall is a senior staff reporter for Crain's New York Business.

Jermaine Dupri has reached modern-day mythical status in the music industry. He is the power behindthe music of top artists including Mariah Carey,Usher, Lil Jon, and Janet Jackson.

At the age of sixteen, Jermaine Dupri had discovered the child rap duo Kris Kross; by the age of nineteen, Dupri had produced a platinum album and had become a millionaire; and by twenty he was operating his own independent record label, So So Def. Today Dupri is the president of Island Records Urban Music, and the youngest of three hip-hop moguls holding executive positions at large labels.

More than your average memoir, Young, Rich, and Dangerous is a road map for thousands who dream about making it big in the realm of entertainment or in the boardroom. What really happens behind the music? Dupri traces his experience in the music business, providing priceless advice for aspirants -- whether it's rappers, producers, or executives who will follow in his footsteps.

Enriched with never-before-seen photographs from studios, parties, and awards shows with our favorite celebrities, Young, Rich, and Dangerous allows all readers an inside look at the most exciting moments of this hit-maker's life among the best in the business.

Kirkus Reviews

One of the most successful producers and songwriters in the music business pens a by-the-numbers memoir. Dupri launched his career by discovering rap duo Kriss Kross, who went on to sell four-million copies of their debut album. He has since worked with such artists as Xscape, Da Brat, TLC, Mariah Carey, Lil Jon, Lil' Bow Wow, Usher and Janet Jackson (now his girlfriend). He became interested in music at a young age, he writes, after his musician father gave him a drum set; he could pound out beats before he could speak. Dupri began a popular mixtape enterprise in 1986, started an independent label a year later, discovered Kriss Kross at a shopping center a year after that and used the success of their first album to sign a $10 million deal with Columbia-while still in his teens. It's an impressive success story but not a particularly compelling read. Dupri describes a few arguments with collaborative or competing artists, some difficulties he had with various record labels and a raid by the IRS over money the government said it was owed. None of these episodes are very dramatic-even the IRS raid was resolved by Dupri handing over a check for $2.5 million. It's commendable that he's no gangsta, unlike so many hip-hop celebrities, but the man he does reveal just isn't that interesting. Dupri goes to great pains to describe how wealthy he is, dropping names of designers, labels and car manufacturers, enumerating the houses he has purchased and the jewelry he wears. His memoir reads more like a (very expensive) grocery list than a meaningful account of his life. Young and rich, for sure. Dangerous? Hardly.

Foreword Teddy Riley xiii

Introduction xvii

The Life of J.D. xxix

1 Fresh Azimiz 1

2 Welcome to Atlanta 9

3 Freaks Come Out at Night 27

4 Lil' Boys in Da Hood 41

5 Totally Krossed Out 57

6 Money Ain't a Thang 71

7 Anuthatantrum 89

8 Every Time Tha' Beat Drop 101

9 A Jagged Era 135

10 Confessions 157

11 Love on My Mind 177

12 We Belong Together 183

13 Beware of Dog 199

14 Shake It Off 211

15 Unfinished 231

Last Word 261

Acknowledgments 263

Discography/Career Highlights 265