Authors: Roger Ailes, Roger Ailes
ISBN-13: 9780743549547, ISBN-10: 0743549546
Format: MP3 Book
Publisher: Simon & Schuster Audio
Date Published: July 2004
Edition: Abridged
America's presidents, senators and leading CEO's turn to Roger Ailes to get their message through. Become a great communicator. Learn how to inform, persuade, influence and entertain.
For decades, Roger Ailes has been on the inside - helping politicians, executives and movie stars face cameras, live audiences and tough reporters. Here are the secrets that can help you be at your best during meetings, negotiations, sales, speeches, the management of others, job interviews, and even television appearances.
Communications expert Roger Ailes takes you inside the world of winning with communication to help you get your message through today.
Preface | XV | |
1 | The First Seven Seconds | 1 |
First Impressions | 3 | |
Easy Money | 5 | |
Communicate Or Die | 6 | |
Face Value | 7 | |
Mirror Image | 8 | |
Listen Up | 8 | |
The Mask | 9 | |
Conversationally Speaking | 10 | |
The Ten Most Common Problems | 11 | |
Boyhood Lessons | 12 | |
From Handkerchiefs To Hollywood Stars | 13 | |
2 | Television Changed The Rules | 15 |
Quick-Cut Communications | 15 | |
See It and Say It | 16 | |
Wanted: Alive, Not Dead | 17 | |
3 | You Are The Message | 19 |
The Reassurance Issue | 20 | |
Defining Goals | 20 | |
Stockman's Other Book | 21 | |
Access To The President | 21 | |
Let Reagan Be Reagan | 22 | |
The Pepper Drill | 22 | |
The Unmentionable Topic | 23 | |
One for the Gipper | 24 | |
The Composite You | 25 | |
Are You A Winner? | 26 | |
A Personal Inventory | 26 | |
The Unforgettable Bennett | 27 | |
Making Sense of Your Senses | 28 | |
The Morning Show | 29 | |
Test Your Senses | 30 | |
Observe or Die | 31 | |
"Don't Change Me" | 31 | |
Remember Back | 32 | |
It's Always A Dialogue | 33 | |
The Guest Meter | 33 | |
The Good News | 34 | |
Hopeless? | 35 | |
Happy to Be Here? | 37 | |
Speech-Reading Tips | 37 | |
4 | Instincts and Rules | 41 |
Organic Speech | 43 | |
Vocal Variety: the Spice of Speech | 44 | |
Words and Music | 45 | |
Tape and Ape | 46 | |
If You Care, They Care | 46 | |
Absorb/Project | 47 | |
Launching | 48 | |
The Eyes | 50 | |
Say What the Audience Thinks | 51 | |
Feelings | 51 | |
Between the Lines | 52 | |
Breaking Through | 53 | |
The Nonstop Talker | 54 | |
Your Listening Ratio | 55 | |
5 | Poor Reception | 56 |
A Tally of Losses | 56 | |
Try Listening | 57 | |
Be Specific | 58 | |
Listening Tips | 59 | |
The Words Get in the Way | 61 | |
Talk Less | 62 | |
6 | The Four Essentials of A Great Communicator | 63 |
The First Essential: Be Prepared | 64 | |
Where to Start | 65 | |
Speak the Speech | 66 | |
No Cop-Outs | 66 | |
A Preparation Checklist | 67 | |
Make it Your Own | 69 | |
The Second Essential: Make Others Comfortable | 70 | |
We're Only Human | 71 | |
Getting Comfortable | 71 | |
The Light Touch | 73 | |
Other Positive Attributes | 74 | |
A Hard Case | 75 | |
The Third Essential: Be Committed | 76 | |
The Fourth Essential: Be Interesting | 78 | |
Style Versus Substance | 79 | |
The Five-Minute Manager | 80 | |
The Best and the Brightest | 80 | |
The 30 Percent Solution | 82 | |
7 | The Magic Bullet | 83 |
A Trick Shot | 84 | |
Optimists and Pessimists | 85 | |
An All-Time Favorite | 86 | |
Christmas 1965 | 87 | |
It's No Joke | 87 | |
The Spokesman | 88 | |
Losing the Like Vote | 89 | |
I Hate His Guts | 90 | |
8 | The Double-Edged Sword | 91 |
A Range of Emotions | 93 | |
The Personal Touch | 94 | |
Pressing Too Hard | 95 | |
Qualifications Versus Qualities | 96 | |
The Glass Ceiling | 97 | |
An Evolution | 98 | |
The Hassle Factor | 98 | |
Redirection | 99 | |
Some Advice | 100 | |
"Bilingual" Communications | 101 | |
Measure Your Attitude | 102 | |
9 | Beyond Charisma: Control of the Atmosphere | 104 |
Have You Got it? | 105 | |
LBJ | 107 | |
The Kennedy Brothers | 107 | |
From Here to Eternity | 108 | |
Rocky's Punch | 109 | |
The Gauntlet | 109 | |
Your Charisma Quotient | 110 | |
Control of the Atmosphere | 111 | |
Mission Control | 112 | |
Risk and Reward | 113 | |
Bar None | 114 | |
Depth Charges | 114 | |
Climate Control | 115 | |
Unspoken Giveaways | 116 | |
Space and Time | 116 | |
Playing for Time | 117 | |
Social Security | 118 | |
Pullback Gestures | 118 | |
Hail and Well Meant | 119 | |
Test of Strength | 120 | |
Control-of-the-Atmosphere Quotient | 121 | |
10 | An Ounce of Energy is Worth A Pound of Technique | 122 |
Focused Energy | 123 | |
A Natural State | 123 | |
Positive Energy | 124 | |
Jack Benny's Secret | 125 | |
Life Force | 126 | |
Rx for Energy Crises | 127 | |
In the Lion's Cage | 128 | |
Commitment | 129 | |
11 | Lighten Up, You're Wearing Everybody Out | 131 |
The Bottom Line | 132 | |
Your Responsibility | 132 | |
Ego Questions | 133 | |
Heir Apparent | 134 | |
Dead Uncertain | 134 | |
Part of Your Job | 135 | |
A Sense of Humor | 136 | |
Your Humor Quotient | 137 | |
Outside the Dots | 137 | |
The Showman | 139 | |
To Be More Humorous | 141 | |
Begin With Research | 141 | |
Relevance | 142 | |
Rhythm | 142 | |
Rehearsal | 143 | |
Relaxation | 143 | |
Risk | 143 | |
12 | Okay, Ailes, Fix Me: the Ailes Method/Course | 145 |
The First Thirty Seconds | 146 | |
An Alternative Approach | 147 | |
"Image" | 147 | |
Checklist | 148 | |
Candor | 149 | |
Mirror | 150 | |
The Hundred-Year View | 150 | |
The Transformation | 151 | |
"I'm Not an Actor" | 152 | |
Don't Be Afraid to Perform | 152 | |
Job Interviewing | 153 | |
Checklist | 154 | |
Do | 155 | |
Don't | 156 | |
One That Got Away | 156 | |
Eye Dart | 157 | |
Can't Hear You | 157 | |
A Hot Dog at Fifty-Three | 158 | |
What's Going on? | 158 | |
Fear | 159 | |
13 | Even Heroes Get Scared | 160 |
Are You Ready? | 160 | |
Temporary Paralysis | 161 | |
Perspective | 162 | |
Short-Range Versus Long-Range | 162 | |
The Best Right Now | 163 | |
The Mind | 164 | |
The Worst | 164 | |
Two Kinds of Anxiety | 165 | |
Antidote to Fear | 165 | |
The Pill | 166 | |
The Big Red Arrow | 167 | |
Hey Barney! | 167 | |
The Perfection Block | 168 | |
Overdrive | 168 | |
Vulnerability | 169 | |
Hizzoner | 170 | |
Energy | 171 | |
Rooting for You | 171 | |
If You Fumble | 172 | |
A Good Trip | 172 | |
14 | "Making it" in Grandma's Eyes | 174 |
The Miracle | 175 | |
Guilty Till Proven Innocent | 175 | |
Girding for Battle | 176 | |
No Place to Hide | 177 | |
The Journalist's Job | 178 | |
Two Views | 179 | |
Only Kidding | 180 | |
On Or Off? | 181 | |
Selling Others Out | 182 | |
No Lies, No Apologies | 183 | |
15 | Media Tactics: Scoring on Defense | 185 |
Who Sets the Agenda? | 187 | |
Plain Speaking | 189 | |
A Search-and-Destroy Mission | 189 | |
Golden Rules | 191 | |
Repositioning | 192 | |
A Rule of Thumb | 194 | |
Dress | 195 | |
Crowd Control | 196 | |
A TV Duel | 197 | |
Your Bill of Rights | 201 | |
Epilogue | 203 | |
Appendix | Chapter Highlights | 205 |
Notes | 217 | |
Index | 219 |