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You Are the Message » (Reissue)

Book cover image of You Are the Message by Roger Ailes

Authors: Roger Ailes, Jon Kraushar
ISBN-13: 9780385265423, ISBN-10: 0385265425
Format: Paperback
Publisher: Crown Publishing Group
Date Published: August 1989
Edition: Reissue

Author Biography: Roger Ailes

Book Synopsis

"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are—by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and many other factors.

The receiving person is bombarded with symbols and signals from you. Everything you do in relation to other people causes them to make judgments about what you stand for and what your message is. "You are the message" comes down to the fact that unless you identify yourself as a walking, talking message, you miss that critical point.

The words themselves are meaningless unless the rest of you is in synchronization. The total you affects how others think of and respond to you.

	Preface	XV
1	The First Seven Seconds	1
	First Impressions	3
	Easy Money	5
	Communicate Or Die	6
	Face Value	7
	Mirror Image	8
	Listen Up	8
	The Mask	9
	Conversationally Speaking	10
	The Ten Most Common Problems	11
	Boyhood Lessons	12
	From Handkerchiefs To Hollywood Stars	13
2	Television Changed The Rules	15
	Quick-Cut Communications	15
	See It and Say It	16
	Wanted: Alive, Not Dead	17
3	You Are The Message	19
	The Reassurance Issue	20
	Defining Goals	20
	Stockman's Other Book	21
	Access To The President	21
	Let Reagan Be Reagan	22
	The Pepper Drill	22
	The Unmentionable Topic	23
	One for the Gipper	24
	The Composite You	25
	Are You A Winner?	26
	A Personal Inventory	26
	The Unforgettable Bennett	27
	Making Sense of Your Senses	28
	The Morning Show	29
	Test Your Senses	30
	Observe or Die	31
	"Don't Change Me"	31
	Remember Back	32
	It's Always A Dialogue	33
	The Guest Meter	33
	The Good News	34
	Hopeless?	35
	Happy to Be Here?	37
	Speech-Reading Tips	37
4	Instincts and Rules	41
	Organic Speech	43
	Vocal Variety: the Spice of Speech	44
	Words and Music	45
	Tape and Ape	46
	If You Care, They Care	46
	Absorb/Project	47
	Launching	48
	The Eyes	50
	Say What the Audience Thinks	51
	Feelings	51
	Between the Lines	52
	Breaking Through	53
	The Nonstop Talker	54
	Your Listening Ratio	55
5	Poor Reception	56
	A Tally of Losses	56
	Try Listening	57
	Be Specific	58
	Listening Tips	59
	The Words Get in the Way	61
	Talk Less	62
6	The Four Essentials of A Great Communicator	63
	The First Essential: Be Prepared	64
	Where to Start	65
	Speak the Speech	66
	No Cop-Outs	66
	A Preparation Checklist	67
	Make it Your Own	69
	The Second Essential: Make Others Comfortable	70
	We're Only Human	71
	Getting Comfortable	71
	The Light Touch	73
	Other Positive Attributes	74
	A Hard Case	75
	The Third Essential: Be Committed	76
	The Fourth Essential: Be Interesting	78
	Style Versus Substance	79
	The Five-Minute Manager	80
	The Best and the Brightest	80
	The 30 Percent Solution	82
7	The Magic Bullet	83
	A Trick Shot	84
	Optimists and Pessimists	85
	An All-Time Favorite	86
	Christmas 1965	87
	It's No Joke	87
	The Spokesman	88
	Losing the Like Vote	89
	I Hate His Guts	90
8	The Double-Edged Sword	91
	A Range of Emotions	93
	The Personal Touch	94
	Pressing Too Hard	95
	Qualifications Versus Qualities	96
	The Glass Ceiling	97
	An Evolution	98
	The Hassle Factor	98
	Redirection	99
	Some Advice	100
	"Bilingual" Communications	101
	Measure Your Attitude	102
9	Beyond Charisma: Control of the Atmosphere	104
	Have You Got it?	105
	LBJ	107
	The Kennedy Brothers	107
	From Here to Eternity	108
	Rocky's Punch	109
	The Gauntlet	109
	Your Charisma Quotient	110
	Control of the Atmosphere	111
	Mission Control	112
	Risk and Reward	113
	Bar None	114
	Depth Charges	114
	Climate Control	115
	Unspoken Giveaways	116
	Space and Time	116
	Playing for Time	117
	Social Security	118
	Pullback Gestures	118
	Hail and Well Meant	119
	Test of Strength	120
	Control-of-the-Atmosphere Quotient	121
10	An Ounce of Energy is Worth A Pound of Technique	122
	Focused Energy	123
	A Natural State	123
	Positive Energy	124
	Jack Benny's Secret	125
	Life Force	126
	Rx for Energy Crises	127
	In the Lion's Cage	128
	Commitment	129
11	Lighten Up, You're Wearing Everybody Out	131
	The Bottom Line	132
	Your Responsibility	132
	Ego Questions	133
	Heir Apparent	134
	Dead Uncertain	134
	Part of Your Job	135
	A Sense of Humor	136
	Your Humor Quotient	137
	Outside the Dots	137
	The Showman	139
	To Be More Humorous	141
	Begin With Research	141
	Relevance	142
	Rhythm	142
	Rehearsal	143
	Relaxation	143
	Risk	143
12	Okay, Ailes, Fix Me: the Ailes Method/Course	145
	The First Thirty Seconds	146
	An Alternative Approach	147
	"Image"	147
	Checklist	148
	Candor	149
	Mirror	150
	The Hundred-Year View	150
	The Transformation	151
	"I'm Not an Actor"	152
	Don't Be Afraid to Perform	152
	Job Interviewing	153
	Checklist	154
	Do	155
	Don't	156
	One That Got Away	156
	Eye Dart	157
	Can't Hear You	157
	A Hot Dog at Fifty-Three	158
	What's Going on?	158
	Fear	159
13	Even Heroes Get Scared	160
	Are You Ready?	160
	Temporary Paralysis	161
	Perspective	162
	Short-Range Versus Long-Range	162
	The Best Right Now	163
	The Mind	164
	The Worst	164
	Two Kinds of Anxiety	165
	Antidote to Fear	165
	The Pill	166
	The Big Red Arrow	167
	Hey Barney!	167
	The Perfection Block	168
	Overdrive	168
	Vulnerability	169
	Hizzoner	170
	Energy	171
	Rooting for You	171
	If You Fumble	172
	A Good Trip	172
14	"Making it" in Grandma's Eyes	174
	The Miracle	175
	Guilty Till Proven Innocent	175
	Girding for Battle	176
	No Place to Hide	177
	The Journalist's Job	178
	Two Views	179
	Only Kidding	180
	On Or Off?	181
	Selling Others Out	182
	No Lies, No Apologies	183
15	Media Tactics: Scoring on Defense	185
	Who Sets the Agenda?	187
	Plain Speaking	189
	A Search-and-Destroy Mission	189
	Golden Rules	191
	Repositioning	192
	A Rule of Thumb	194
	Dress	195
	Crowd Control	196
	A TV Duel	197
	Your Bill of Rights	201
	Epilogue	203
Appendix	Chapter Highlights	205
	Notes	217
	Index	219

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You Are the Message » (Reissue)

Author Biography: Roger Ailes

Book Synopsis

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